Senior Software Engineer, Ads Measurement

Roblox

San Mateo, CA

Full Time

Senior

193k-193k

9 days ago

Job Description

About the Role

Roblox is building the tools and platform that empower its global community to create immersive digital experiences. The company aims to reimagine human interaction by connecting a billion people worldwide through innovative, safe, and civil shared experiences. The role involves working on the Ads Measurement & Audience team to develop a pioneering measurement and audience platform that enhances advertising within the Roblox ecosystem, focusing on large-scale data processing, privacy technologies, and sophisticated ad measurement systems.

Key Responsibilities

Design and implement precise incrementality solutions such as conversion and brand lift studies to evaluate advertising effectiveness.
Design and implement sophisticated attribution models and identity matching solutions that operate at scale, providing advertisers with a holistic view of their campaigns performance.
Develop seamless integration with various 3rd-party measurement partners to offer comprehensive insights such as viewability, brand safety, audience reach, and audience verification.
Develop and optimize audience segmentation and management systems (demographic, interest, behavioral, lookalike) that empower advertisers to reach their desired audiences with precision.
Lead the technical strategy and implementation of ad privacy solutions (e.g., GDPR, CCPA) and Privacy-Enhancing Technologies like Clean Rooms, ensuring platform robustness, compliance, and future-proofing.
Architect and build highly scalable, fault-tolerant data pipelines and backend systems to process massive datasets supporting core measurement solutions.
Partner with cross-functional teams to define roadmaps, set priorities, and deliver high-impact projects shaping the future of Roblox advertising.
Mentor and guide engineers, contribute to a world-class engineering culture, and drive the team toward innovation and results.

Requirements

BS, MS, or Ph.D. in Computer Science, Engineering, or equivalent experience.
4+ years in software development, with at least 2 years dedicated to developing advertising systems.
Experience with measurement and audience products is preferred.
Proven success with developing real-time systems and large-scale data processing pipelines.
Demonstrated ability to lead and mentor teams, fostering a respectful, high-impact engineering culture.
A creative, strategic mindset for navigating complex technical and organizational challenges, working closely with Product teams.

Nice to Have

Experience with measurement and audience products.

Qualifications

Educational background in Computer Science, Engineering, or equivalent experience.

Benefits & Perks

Annual salary range of $192,890—$238,520 USD.
Eligibility for equity compensation and benefits.
Roles based at headquarters in San Mateo, CA are onsite Tuesday, Wednesday, and Thursday, with optional presence on Monday and Friday.

Working at Roblox

Roblox provides equal employment opportunities and prohibits discrimination and harassment of any type. The company fosters a respectful, inclusive, and innovative engineering culture, supporting diversity and providing reasonable accommodations during the interview process.

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