Software Engineering Manager

About the Role

Key Responsibilities

• Lead and mentor a team of software engineers focused on multi-brand marketing execution platforms
• Oversee the development of scalable marketing automation tools, personalization platforms, and customer data-driven applications
• Work closely with marketing, analytics, and product teams to define technical requirements and deliver data-driven marketing solutions
• Architect and integrate multi-brand design systems, ensuring a reusable and scalable approach across different digital properties
• Optimize and manage APIs and backend services using GraphQL, RESTful APIs, Node.js, Python, and C#
• Implement A/B testing and experimentation using tools such as Optimizely, VWO, or Google Optimize to improve user engagement and marketing performance
• Automate and streamline marketing workflows and campaign execution using Apache Airflow
• Ensure HIPAA compliance and data security in handling customer and patient-related marketing data
• Drive best practices in CI/CD automation, DevOps, and cloud-native deployment strategies
• Establish KPIs and success metrics to measure engineering effectiveness and system performance
• Foster a collaborative, high-performing engineering culture, ensuring team growth and continuous improvement

Requirements

• 8+ years of experience in software engineering, with at least 3+ years in an engineering management or technical leadership role
• Strong technical background in full-stack development, with expertise in JavaScript, TypeScript, React, Vue.js, or Angular
• Experience developing multi-brand digital platforms, ensuring scalability and reusability across different business units
• Deep knowledge of marketing automation tools, CRM platforms, and data-driven personalization technologies
• Expertise in API development and system architecture, with hands-on experience in GraphQL, RESTful APIs, and backend services using Node.js, C#, or Python
• Hands-on experience with Apache Airflow for workflow automation and marketing campaign execution
• Strong understanding of SEO, web performance, and analytics-driven marketing strategies
• Experience integrating CDP (Customer Data Platforms) and third-party marketing tool integrations
• Proven ability to scale engineering teams, drive best practices, and create a high-performance engineering culture
• Knowledge of HIPAA compliance and data security best practices in marketing technology is a plus
• Strong problem-solving skills and the ability to engage effectively with executives, marketing leaders, and product teams