Specialist Digital Shelf Job Details | Nestle Operational Services Worldwide SA

Nestle

Arlington, VA

Full Time

Mid Level

about 2 months ago

Job Description

About the Role

The Digital Shelf Marketing Specialist at Nestlé USA partners with Brand, eCommerce Strategists, and agencies to execute digital shelf strategies that enhance product visibility and engagement across online retailers. The role involves managing and optimizing product content to ensure accurate, engaging, and relevant representations, supporting iconic food and beverage brands such as Gerber, Stouffer's, Coffee-mate, and DiGiorno. The position supports the Infant Nutrition business by leading all product content production, coordinating with various teams to develop assets, and ensuring timely approval and syndication.

Key Responsibilities

Content Syndication and Optimization: Ensuring accurate and timely syndication of product information to e-retailers, optimizing content for different platforms and channels.
Performance Analysis: Measuring and reporting on digital shelf performance, identifying drivers of success, and providing recommendations for improvement.
Cross-Functional Collaboration: Working closely with marketing, sales, e-commerce, and IT teams to align content strategies and ensure efficient execution.
Staying Updated: Tracking new product launches, packaging changes, and e-retailer requirements to ensure content stays current and relevant.
Best Practices: Educating stakeholders on best practices for eContent and digital shelf management, and co-creating guidelines and templates.
Data-Driven Insights: Leveraging data and analytics to understand consumer behavior and optimize content for maximum impact.
Project Management: Managing projects related to digital shelf optimization, including new product launches, recipe and package changes.
Budget Management: Controlling and optimizing the digital shelf budget, both within our team as well as with various brand teams.

Requirements

Bachelor's degree required.
Minimum 2+ years of experience partnering with agencies or retail partners.
Experience with managing projects, timelines, and creative assets to meet deadlines.
Experience with project management.
Demonstrated success working in a highly matrixed organization.
Experience in end-to-end execution of digital programs, including planning, objectives setting, budget allocation, program design/tactics, creative development, asset sourcing, tracking, and monitoring.

Nice to Have

Knowledge of digital shelf best practices and content syndication techniques.
Understanding of e-commerce platforms and retailer requirements.
High attention to detail and ability to prioritize multiple tasks.
Problem-solving skills related to digital shelf content and syndication.

Qualifications

Educational background: Bachelor's degree.

Benefits & Perks

Not specified in the description.

Working at Nestle

Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates achievements. The environment supports challenging the status quo, embracing risk-taking, and pioneering new ideas. It promotes continuous learning, collaboration, and growth, with a strong emphasis on diversity and inclusion, including support for veterans and individuals with disabilities.

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