Sr. Director - Performance Marketing

About the Role

Key Responsibilities

• Lead Digital Marketing Strategy: Serve as the overall leader for digital marketing across the Value Marketing portfolio, ensuring campaigns are performance-driven, brand-consistent, and customer-focused.
• Drive Acquisition: Build an integrated ecosystem for acquisition using personalization, localization, and retargeting to maximize ROI across brands.
• Channel Leadership: Oversee digital acquisition channels including affiliates, email marketing, e-tail execution, and direct response.
• Creative Oversight: Lead the development of digital copy, imagery, and on-site content that is on-brand, compelling, and conversion-oriented for our websites.
• Performance Management: Own digital analytics and reporting to forecast, optimize, and improve campaign performance; deliver actionable insights for demand generation and sales growth.
• MarTech: Set the vision for our MarTech stack and work cross-functionally to bring the roadmap to life.
• Collaboration: Partner closely with paid media, creative leadership, CX, and MarTech teams to ensure integration of digital into broader marketing campaigns.
• Agency & Vendor Management: Direct and manage multiple digital agencies, ensuring high-quality, efficient output.
• Innovation: Champion continuous improvement in digital marketing tools, strategies, and creative approaches to maintain a competitive edge.

Requirements

• 10+ years of progressive experience in digital marketing with a focus on 1:1 performance marketing.
• Proven track record of leading digital campaigns end-to-end for large, complex brands.
• Strong background in subscription, retail, or direct-to-consumer digital marketing.
• Experience managing significant budgets and demonstrating clear ROI from digital investments.
• Expertise in affiliate marketing, email, e-tail execution, and personalization.
• Proven success in partnering to develop an advanced MarTech stack.
• Strong creative instincts with an understanding of UX and conversion optimization.
• Proven success in managing and inspiring high-performing digital teams.
• Agency and client-side experience preferred.
• Ability to adhere to a hybrid schedule in office that includes assigned office days (3 days minimum Tues-Thurs).

Nice to Have

• Experience managing large-scale digital marketing teams.
• Experience working in a multi-brand environment.
• Familiarity with Verizon's value brands and wireless industry.

Qualifications

• Educational background is not explicitly specified but implied to require significant experience in digital marketing.

Benefits & Perks

• Health and wellness benefits including medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance, and group home & auto insurance.
• A matched 401(k) savings plan, stock incentive programs, up to 8 company paid holidays per year, and up to 6 personal days per year.
• Parental leave, adoption assistance, tuition assistance, and other incentives.
• Up to 15 days of vacation per year, growing with service.
• Compensation varies depending on location and experience; incentive-based with potential to earn more.