Sr. Media Manager, Programmatic & Search

About the Role

Key Responsibilities

• Lead the strategy, planning, and execution of paid media campaigns across programmatic (managed service) and social media (direct buying) platforms.
• Manage digital spend in accordance with client goals and objectives, ensuring optimal ROI.
• Oversee the day-to-day management of social media campaigns across various social channels (e.g., Facebook, Instagram, TikTok, LinkedIn, Pinterest, Snapchat).
• Collaborate with platform partners to identify and implement new testing opportunities, ad units, bidding models, and campaign types to improve performance.
• Manage 1st, 2nd, and 3rd party audiences within various platforms.
• Develop and implement audience strategies, flighting, and budget allocation.
• Ensure the highest level of campaign stewardship, quality assurance, and adherence to deadlines and best practices.
• Monitor and analyze campaign performance, providing actionable insights and optimization recommendations based on KPIs.
• Prepare and present client-facing reports, performance summaries, and strategic recommendations.
• Maintain strong relationships with clients, platform partners, and internal teams (e.g., Media Planning, Account Management, Analytics).
• Stay up-to-date on the latest digital media trends, technologies, and platform updates, and disseminate this knowledge to the team.
• Proactively identify and escalate campaign issues, challenges, and opportunities to the AMD.
• Work with the strategy department to develop actionable insights to internal stakeholders and clients on emerging digital and social ad technologies.
• Develop relationships and knowledge across other digital channels; active learner of tools, platforms and optimizations across Campaign Manager 360, audience activation technology (LiveRamp, various 3rd party DMPs/CDPs, etc.), DV360, Facebook, Instagram, Pinterest, etc.

Requirements

• Bachelor's degree in marketing, advertising, economics, mathematics, statistics, or a related analytical field.
• 4-6 years of experience in digital media planning and buying, with a focus on paid social and programmatic advertising.
• Minimum of 3+ years of experience activating in Paid Social platforms (e.g. Meta Ads Manager, Pinterest Ads Manager, LinkedIn Campaign Manager).
• Strong understanding of programmatic media buying, including experience with DSPs (e.g., DV360, The Trade Desk).
• In-depth knowledge and experience navigating social media advertising platforms (e.g., Facebook, Instagram, TikTok, LinkedIn, Pinterest, Snapchat) and third-party optimization tools.
• Proven ability to manage and optimize paid social media campaigns to achieve client objectives.
• Excellent analytical skills, with the ability to analyze data, identify trends, and draw actionable insights.
• Strong proficiency in Microsoft Excel and PowerPoint.
• Excellent organizational, time management, and project management skills, with a strong attention to detail.
• Ability to communicate effectively, both verbally and in writing, to internal and external stakeholders.
• Self-starter with a proactive approach to problem-solving and campaign optimization.
• Ability to work independently and collaboratively in a remote team environment.
• Strong experience with 3rd party ad-servers and tagging.
• Strong mathematical skills required.

Nice to Have

• Preferred experience with data visualization tools (e.g., Tableau, Google Data Studio).
• Preferred experience with automated bid management tools.
• Preferred knowledge of statistical and testing methodologies.
• Preferred experience with audience activation platforms (e.g., LiveRamp).
• Preferred background or coursework in finance or data analytics.

Qualifications

• Bachelor's degree in marketing, advertising, economics, mathematics, statistics, or a related analytical field.