2026 Internship - Social Media

About the Role

Key Responsibilities

• Assist in day-to-day activity on our organic social media accounts and implement strategies to grow, engage, and retain our Holland America Line fans on social media.
• Curate evergreen social assets for posts across channels, pulling user-generated content and influencer content.
• Monitor social space and notify management when topics of concern arise.
• Assist Senior Social Media Specialist in managing all content scheduling and publishing across channels.
• Identify opportunities for the brand social media channels to jump on new trends to drive engagement.
• Assist in content creation and ideation for Instagram, Facebook, and TikTok.
• Partner with shipboard media managers to generate onboard content for internal and external channels.
• Stay up-to-date with cruise industry developments and social media tools (e.g., Sprinklr, Canva, Crowdriff, Asana).
• Brainstorm and pitch new social media campaign ideas for the team.

Requirements

• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, TikTok, YouTube, and other social media best practices.
• Creative, out-of-the-box thinker with the ability to use data to inform decisions.
• Understanding of the current social media universe and search engine optimization.
• Proficiency with MS Office Suite including Word, Excel, Outlook, PowerPoint, and MS Teams.
• Ability to work independently and in a group environment with excellent communication skills.
• Strong interpersonal and team working skills.
• Ability to prioritize tasks and maximize efficiency.
• Well-organized with effective communication skills.
• Majors preferred include Marketing, Communications, Public Relations, Design, English, or Business.

Nice to Have

• Experience with social media management tools and content creation platforms.
• Previous internship or work experience in social media or digital marketing.
• Knowledge of cruise industry or travel industry trends.

Qualifications

• Enrolled in a four-year accredited undergraduate program (at least a rising junior) or in a graduate/Ph.D. program.
• GPA of 3.0 or higher.
• Must not be a graduating senior in summer 2026.

Benefits & Perks

• Gain valuable experience and confidence.
• Explore a new career path.
• Potential opportunity for full-time employment after graduation.
• Develop and refine professional skills.
• Network with industry professionals.
• Understand the working environment and industry that align with your career goals.