Manager, Social Media & Content Strategy

About the Role

Key Responsibilities

• Lead and execute a comprehensive social media content strategy across platforms (Instagram, Facebook, LinkedIn, TikTok, YouTube, etc.), aligned with brand goals and business priorities.
• Test and pilot new formats and features to keep Kate Farms on the leading edge of digital culture.
• Develop editorial calendars that integrate campaigns, product launches, cultural moments, and community engagement opportunities.
• Monitor social performance and trends to optimize strategies and maintain cultural relevance.
• Partner with internal brand and creative teams as well as external agencies to ensure content is on-brand, innovative, and compelling.
• Personally shoot and produce social content as needed.
• Provide direction and feedback on visual and written assets, ensuring alignment with Kate Farms' tone, voice, and storytelling.
• Manage production timelines to deliver high-quality content consistently and on schedule.
• Oversee scheduling and publishing of organic content across all channels.
• Leverage user-generated content, testimonials, and influencer collaborations to amplify brand impact.
• Champion social-first storytelling, ensuring assets are optimized for channel, algorithm, and audience behavior.
• Serve as the bridge between social and the broader brand ecosystem, ensuring social content amplifies campaigns, partnerships, and cultural moments.
• Collaborate with brand, PR, partnerships, eCommerce, and sales teams to integrate social media into broader strategies.
• Partner with Community and Influencer leads to align content strategies and maximize audience reach.
• Support campaign and event coverage on social channels, amplifying live moments and strengthening engagement.
• Define KPIs for organic social, including engagement, reach, sentiment, and share of voice.
• Regularly analyze performance metrics, provide insights, and adjust strategies to improve results.
• Prepare reports and presentations for leadership to demonstrate impact and inform decision-making.

Requirements

• 6+ years of experience in social media strategy, content creation, or digital marketing, preferably in health, wellness, or consumer brands.
• Proven expertise in creating and overseeing organic social media strategies that drive engagement and brand growth.
• Strong background in creative direction and content production, with an eye for storytelling, design, and audience resonance.
• Experience managing editorial calendars and cross-platform content deployment.
• Excellent understanding of social platforms, trends, and best practices, with the ability to adapt strategies for emerging platforms.
• Strong analytical skills and experience leveraging data to optimize performance.
• Exceptional communication and collaboration skills to influence and inspire cross-functional partners.
• A self-starter with creative vision who thrives in a fast-paced, mission-driven environment.
• Strong commitment to company mission and values.
• Ability to work independently and collaboratively in a dynamic environment.
• Respectfully shares and accepts feedback from all levels of the organization.

Nice to Have

• Experience managing social media in the health, wellness, or consumer brand sectors.
• Experience with social media tools and analytics platforms.
• Experience in content production, including shooting and editing social media videos.

Qualifications

• Educational background is not explicitly specified, but extensive experience in social media and digital marketing is required.

Benefits & Perks

• Base salary plus a variable component with On-Target Earnings (OTE) ranging from $100,540 to $124,300 USD.
• Option to enroll in a company-matched 401k plan.
• Participation in company-sponsored medical, dental, vision, and life insurance plans.
• Generous PTO with 15 days per year, prorated upon hire, and increased by tenure.
• Two weeks of paid "Refresh" leave.
• 80 hours of paid sick leave annually.
• 11 paid holidays throughout the year.
• Additional benefits including paid disability leave, parental/pregnancy leave, FSA, tuition reimbursement, Employee Assistance Program, and more.