Marketing Director

About the Role

Key Responsibilities

• Develop and execute comprehensive content and social media strategies.
• Partner with executive leadership to position personal and corporate brands as thought leaders in faith-based personal development.
• Lead and mentor creative teams, contractors, and agencies.
• Produce story-driven content for Instagram, YouTube, TikTok, Facebook, and emerging platforms.
• Maintain consistent brand voice, messaging, and visual identity.
• Oversee premium video, photo, and written content designed to inspire and engage audiences.
• Architect platform-specific growth strategies to increase reach, engagement, and community loyalty.
• Build influencer, partnership, and community collaborations.
• Manage campaign calendars in alignment with launches, events, and seasonal initiatives.
• Lead organic campaigns to scale reach and engagement without heavy reliance on paid ads.
• Use trend analysis, algorithm insights, and creative iteration to optimize performance.
• Establish KPIs and reporting systems to measure success.
• Analyze results and provide actionable recommendations to leadership.

Requirements

• 7–10 years of experience in social media, brand strategy, or digital content leadership.
• Proven success growing brands and creating viral content.
• Strong portfolio showcasing impactful campaigns and content creation.
• Experience leading creative teams or agencies.
• Exceptional storytelling, writing, and communication skills.
• Passion for faith-based personal development and helping others grow in leadership, purpose, and impact.

Qualifications

• Experience in social media, brand strategy, or digital content leadership
• Proven success in growing brands and creating viral content
• Leadership experience with creative teams or agencies

Benefits & Perks

• Salary: $120K–$140K/year
• Health, dental, and vision insurance
• 401(k) with matching
• Paid time off & flexible schedule
• Employee discounts