Director, Social Content & Engagement (Seattle, WA or New York, NY)

About the Role

Key Responsibilities

• Lead the development and execution of Nordstrom and Nordstrom Rack's Brand Social and Influencer strategy, ensuring alignment with broader brand and business objectives
• Drive innovation across social platforms, identifying emerging trends, technologies, and content formats to keep the brand at the forefront of digital engagement
• Oversee the integration of paid and organic social strategies, ensuring cohesive storytelling and performance optimization across all channels
• Oversee close partnership with Creative, Brand PR, Communications, and Media teams to deliver high-impact, on-brand content and campaigns
• Establish and scale community engagement strategies, including localized and experiential activations that connect customers with store environments
• Represent Nordstrom in key social platform partnerships, advocating for innovation opportunities and early access to new features
• Define and implement robust measurement frameworks to evaluate performance, inform strategy, and communicate impact to senior leadership
• Serve as a thought leader and internal advocate for Social and Community, educating stakeholders and championing a culture of experimentation and agility
• Manage a team of Marketing professionals; contribute to the growth and development of a high-performing team leveraging best practices and new tools and providing coaching and performance feedback

Requirements

• Are a strategic thinker with a proven track record of successfully leading social and influencer marketing at scale
• Have deep expertise in both paid and organic social strategies, with a strong understanding of social platforms
• Thrive in a fast-paced, dynamic environment and are energized by innovation and change, are highly motivated, action-oriented, and driven to win
• Believe that social media is more than just posts - it's storytelling, community, and culture
• Have a passion for fashion, retail, and digital storytelling
• Are a strong cross-functional collaborator who can influence teams and stakeholders across all levels
• Want to lead with vision, challenge norms, and inspire teams to think differently
• Have a history of building, mentoring, and developing high-performing teams
• Bachelor's degree in Marketing, Communications, or a related field; advanced degree preferred
• 8+ years of experience in social media, influencer marketing, and/or digital brand leadership, preferably within fashion or retail
• Demonstrated success in developing and executing integrated social strategies that drive brand and business results
• Strong analytical skills and experience with social media analytics platforms
• Excellent communication, organizational, and interpersonal skills
• Strong leadership presence with proven ability to lead through influence and drive alignment across diverse stakeholders
• Deep understanding of brand voice, customer focus, and cultural relevance

Nice to Have

• Advanced degree in Marketing, Communications, or related field

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field; advanced degree preferred
• 8+ years of experience in social media, influencer marketing, and/or digital brand leadership, preferably within fashion or retail

Benefits & Perks

• Medical/Vision, Dental, Retirement and Paid Time Away
• Life Insurance and Disability
• Merchandise Discount and EAP Resources
• Potential performance-based incentives/bonuses
• Benefits including 401k, medical/vision/dental/life/disability insurance options, PTO, Holidays, and more