Director, Social Content & Engagement (Seattle, WA or New York, NY)

Nordstrom

Seattle, WA

Full Time

Director

150k-245k

1 day ago

Job Description

About the Role

Nordstrom's Brand Social team is a key driver of long-term, sustainable growth for the Nordstrom and Nordstrom Rack brands. As Director, Social Content & Engagement, you will lead the strategic vision and execution of our brand's presence across social platforms. This role is responsible for innovating and evolving our approach to brand and creator content, community engagement, and integrated paid and organic strategies. You will serve as a senior leader and cross-functional collaborator, driving brand storytelling, platform innovation, and measurable business impact. You will be accountable for shaping the future of Social at Nordstrom, building and developing a high-performing team, and partnering closely with Creative, PR, Communications, and Media to deliver best-in-class campaigns. Your leadership will amplify our brand voice, deepen customer engagement, and enable social commerce from discovery to purchase. This role can be located in Seattle, WA or New York, NY.

Key Responsibilities

Lead the development and execution of Nordstrom and Nordstrom Rack's Brand Social and Influencer strategy, ensuring alignment with broader brand and business objectives
Drive innovation across social platforms, identifying emerging trends, technologies, and content formats to keep the brand at the forefront of digital engagement
Oversee the integration of paid and organic social strategies, ensuring cohesive storytelling and performance optimization across all channels
Oversee close partnership with Creative, Brand PR, Communications, and Media teams to deliver high-impact, on-brand content and campaigns
Establish and scale community engagement strategies, including localized and experiential activations that connect customers with store environments
Represent Nordstrom in key social platform partnerships, advocating for innovation opportunities and early access to new features
Define and implement robust measurement frameworks to evaluate performance, inform strategy, and communicate impact to senior leadership
Serve as a thought leader and internal advocate for Social and Community, educating stakeholders and championing a culture of experimentation and agility
Manage a team of Marketing professionals; contribute to the growth and development of a high-performing team leveraging best practices and new tools and providing coaching and performance feedback

Requirements

A strategic thinker with a proven track record of successfully leading social and influencer marketing at scale
Deep expertise in both paid and organic social strategies, with a strong understanding of social platforms
Thrive in a fast-paced, dynamic environment and are energized by innovation and change, are highly motivated, action-oriented, and driven to win
Believe that social media is more than just posts - it's storytelling, community, and culture
Have a passion for fashion, retail, and digital storytelling
Are a strong cross-functional collaborator who can influence teams and stakeholders across all levels
Want to lead with vision, challenge norms, and inspire teams to think differently
Have a history of building, mentoring, and developing high-performing teams
Bachelor's degree in Marketing, Communications, or a related field; advanced degree preferred
8+ years of experience in social media, influencer marketing, and/or digital brand leadership, preferably within fashion or retail
Demonstrated success in developing and executing integrated social strategies that drive brand and business results
Strong analytical skills and experience with social media analytics platforms
Excellent communication, organizational, and interpersonal skills
Strong leadership presence with proven ability to lead through influence and drive alignment across diverse stakeholders
Deep understanding of brand voice, customer focus, and cultural relevance

Nice to Have

Advanced degree in Marketing, Communications, or related field

Qualifications

Bachelor's degree in Marketing, Communications, or a related field; advanced degree preferred
8+ years of experience in social media, influencer marketing, and/or digital brand leadership, preferably within fashion or retail

Benefits & Perks

Medical/Vision, Dental, Retirement and Paid Time Away
Life Insurance and Disability
Merchandise Discount and EAP Resources
Potential performance-based incentives/bonuses
Benefits including 401k, medical/vision/dental/life/disability insurance options, PTO, Holidays, and more

Working at Nordstrom

Nordstrom values its employees as its most important asset, fostering a culture that emphasizes creativity, collaboration, accountability, and innovation. The company supports diversity and inclusion, and encourages a culture of experimentation and agility.

Apply Now