Program Director: Social Media and Content Creation

About the Role

Key Responsibilities

• Lead the development of engaging content for the newly approved Certificate program, including curriculum design and module creation.
• Conduct needs assessments with stakeholders to identify training needs and learning objectives.
• Design and develop instructional materials such as PowerPoint slides, participant handouts, scenarios, role-plays, and real-world projects.
• Create content for both in-person and online delivery, ensuring flexibility for hybrid learning environments, and upload content on Moodle.
• Collaborate with the team to review and refine curriculum, implementing feedback to enhance content quality.
• Develop assessment tools to measure learning outcomes and gather participant feedback for continuous improvement.
• Manage the day-to-day operations of the program and its social media channels, creating relevant and engaging campaigns.
• Analyze social media performance metrics to optimize content and strategy.
• Attend school events, share live stories, and gather media assets.
• Develop and share student stories and customer spotlights to connect with audiences.
• Partner with team members to produce and share marketing content such as blogs, case studies, and articles.
• Maintain messaging and branding consistency across social media platforms.
• Stay updated on social media trends and explore opportunities for growth and alignment.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, or Public Relations, or equivalent experience (REQUIRED).
• 5 or more years of experience in social media, marketing, advertising, communications, public relations, or related fields.
• Experience with curriculum development and academic program management.
• Familiarity with social media scheduling and analytics tools.
• Experience producing multimedia content using tools such as Moodle.
• Knowledge of photography, videography, and social media strategies.
• Excellent verbal and written communication skills.
• Ability to work in a detail-oriented, deadline-driven environment.
• Strong organizational skills and ability to prioritize tasks.
• Self-motivated and able to work independently and as part of a team.

Nice to Have

• Graduate degree in a related field.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or Public Relations.