Social Media & Digital Engagement Manager

About the Role

Key Responsibilities

• Drive Institutional Social Media Strategy
• Community and Brand Building
• Oversee and maintain the Chapman University institutional Facebook pages, Twitter accounts, Instagram accounts, TikTok account, LinkedIn account and other institutional social network sites to engage with current students, alumni, parents, community, donors and prospective students.
• Work with departments within University Advancement, SMC, Admissions, and other campus partners to maximize engagements on social media accounts across the institution.
• Manage and facilitate social media communities by responding to social media posts and tags and develop discussions.
• Cover and provide social media coverage for several institutional events, including producing live stories and posts.
• Generate content or execute content generation for evolving social media practices.
• Track and monitor sentiment of online accounts.
• Manage social media aggregation tools such as Curator.io.
• Develop key relationships with influencers across social media platforms. Develop and manage influencer/ambassador program.
• Respond to social media and SMC Communications department emergencies at any time, including outside of standard work hours.
• Coordinate with emergency response team and lead efforts in providing timely updates during emergencies.
• Provide social/digital strategic counsel during crises, conducting social listening and offering analysis and recommendations.
• Create and implement an annual Social Media strategy for institutional accounts and campus social media.
• Collaborate with SMC members to develop and execute content for the editorial calendar, including online videos.
• Provide input and feedback for marketing campaigns with organic, paid social media and other digital opportunities.
• Manage digital advertising campaigns from request to execution and billing.
• Use analytics tools such as SproutSocial, Google Analytics, and Google Data Studio to evaluate and optimize social media performance.
• Evaluate emerging technologies and trends to keep the university current and competitive.
• Supervise social media student workers, providing guidance, feedback, and overseeing content initiatives.
• Monitor campus social media accounts to ensure quality and consistent branding.
• Instruct and consult with departments to manage their marketing plans, define KPIs, and track results.
• Develop and lead a cross-university social media working group for collaboration and strategic feedback.
• Maintain a contact list of all approved social media profiles and administrators across campus.
• Develop, write, and maintain social media procedures and best practices.
• Provide training on social media tools and techniques through workshops and help hours.

Requirements

• Bachelor's degree in marketing, public relations, communications, or related field or the equivalent combinations of education and experience.
• 3-5 years of experience in social media, content, and/or digital marketing.
• Strong technical knowledge and use of current online social media platforms.
• Understanding of marketing and branding principles.
• Exceptional writing and communication skills.
• Strong photography and video capturing skills with basic Photoshop skills, video editing and design capabilities.
• Strong analytical skills to evaluate platforms and campaigns for effectiveness.

Nice to Have

• Familiarity with digital advertising tools and best practices.
• Ability to train users in various formats.
• Understanding of the online use of image, video and audio.
• Strong creative, visual and typographic skills with the ability to present ideas clearly and create visual presentations.
• Ability to prioritize duties when faced with fluctuating workload.
• Interpersonal skills to interact with diverse constituents both inside and outside of the University.
• Computer skills in the use of Microsoft Office Suite applications.

Qualifications

• Educational background as specified in requirements.

Benefits & Perks

• Not explicitly specified in the description.