2026 Internship - Social Media

About the Role

Key Responsibilities

• Assist in day-to-day activity on our organic social media accounts and implement strategies to help grow, engage, and retain our Holland America Line fans on social media.
• Curate evergreen social assets for posts across channels, pulling UGC and influencer content.
• Monitor social space and notify management when topics of concern arise.
• Assist Sr. Social Media Specialist in managing all content scheduling and publishing across channels.
• Identify opportunities for the brand social media channels to jump on new trends to drive engagement on each channel.
• Assist in content creation/ideation for Instagram/Facebook & TikTok.
• Identify and partner with shipboard media managers to generate onboard content for internal and external channels.
• Keep up with cruise industry and social media development.
• Stay up-to-date with social media software and tools used by the department (Sprinklr, Canva, Crowdriff, Asana, etc.).
• Brainstorm and pitch new social media campaign ideas for the social media team to implement.

Requirements

• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, TikTok, YouTube and other social media best practice.
• Creative, out of the box thinker with an ability to use data to inform decisions.
• Understanding of the current social media universe and search engine optimization.
• Proficiency using MS Office Suite including Word, Excel, Outlook, PowerPoint & MS Teams.
• Ability to work independently and in a group environment with excellent communication skills.
• Strong interpersonal and team working skills.
• Ability to prioritize and maximize efficiency.
• Well organized and able to communicate effectively with colleagues and managers.
• Majors Preferred: Marketing, Communications, Public Relations, Design, English or Business.

Nice to Have

• Experience with social media tools such as Sprinklr, Canva, Crowdriff, Asana.
• Experience in content creation and ideation for social media platforms.

Qualifications

• Enrolled in a four-year accredited undergraduate program (at least a rising junior) or in a graduate/Ph.D. program.
• GPA of 3.0 or higher.
• Must not be a graduating senior in summer 2026.

Benefits & Perks

• Gain valuable experience.
• Gain confidence.
• Explore a new career path.
• Opportunity for future full-time employment after graduation.
• Develop and refine skills.
• Network with professionals in the field.
• Understand the working environment, field, and industry that align with career goals.
• Obtain job-related skills and experiences to enhance future qualifications.