Account Director, Local Experience (LX), Rio SEO

About the Role

Key Responsibilities

• Strategically manage existing client relationships by providing thought leadership, understanding marketing strategies, conducting performance reporting, in-person meetings, presenting results, and delivering on contracted scope of work.
• Develop long-lasting partnerships with clients and act as an extension of their teams.
• Identify strategic opportunities within the client base to grow Rio SEO's penetration and revenue, including discovering new partner and revenue opportunities.
• Possess and apply knowledge of digital marketing, search industry (SEO & Paid), and performance marketing to guide clients in maximizing the value of Rio SEO's solutions.
• Provide and analyze performance data from search engines and web analytics for campaign reports.
• Monitor results, analyze key performance indicators, and optimize programs with a continuous improvement mindset to meet or exceed client objectives.
• Stay informed about the competitive landscape and industry trends, delivering point-of-view insights to clients.

Requirements

• Minimum 6+ years of experience in the Digital Marketing Industry, including SEO & SEM, social media, or integrated marketing; web design/HTML experience is a plus.
• High-level understanding of Local Search and Google My Business.
• Technically savvy with the ability to learn quickly.
• Experience with SaaS applications and client delivery.
• Experience working with digital/interactive in-house teams or marketing agencies.
• Strong SEO knowledge and familiarity with disciplines such as SEM, PPC, display advertising, social media, email marketing, and web analytics.
• Experience interfacing with Fortune 500 clients and communicating across roles and disciplines, including executives.
• Ability to provide strategic counsel and connect interactive strategies to overall corporate goals.
• Proven success in client engagement and account management, including growth through upselling and cross-selling.
• Advanced proficiency in MS Excel, Word, PowerPoint, and experience with CRM software like Salesforce.
• Strong analytical skills with experience analyzing large datasets.
• Thorough understanding of web analytics platforms such as Google Analytics and Adobe Analytics.
• Detail-oriented with strong presentation, project management, verbal, and written communication skills.
• Self-directed, enthusiastic team player.
• Willingness to travel up to 10% or less.

Nice to Have

• Experience with web design/HTML.
• Experience with in-house digital marketing teams or marketing agencies.

Qualifications

• 6+ years of relevant digital marketing experience, including SEO & SEM.
• Experience with SaaS applications and client delivery.
• Proficiency with web analytics platforms and CRM tools.

Benefits & Perks

• Remote work with a hybrid model (three days in-office at designated hubs).
• Opportunity to work with leading brands and innovative solutions.
• Collaborative and learning-focused work environment.