Account Director, Local Experience (LX), Rio SEO

Press Ganey

Boston, MA

Full Time

Director

23 days ago

Job Description

About the Role

The Customer Success Account Director role at PG Forsta is responsible for all aspects of client relationship management, including client satisfaction, retention, and revenue growth. The role involves leading internal delivery teams in implementing and maintaining Rio SEO's Search Software solutions. Candidates can be based remotely in metro areas such as San Diego, Los Angeles, San Francisco, Denver, Dallas, NYC, Boston, Philadelphia, or Chicago, with a hybrid work model that includes in-office days three times a week.

Key Responsibilities

Strategic management of existing client relationships, providing thought leadership and understanding of clients' marketing strategies, including performance reporting, in-person meetings, presenting results, and delivering on contracted scope of work.
Develop long-lasting partnerships with customers and become an extension of their teams.
Identify strategic opportunities within the assigned client base to grow Rio SEO's penetration and revenue, navigating wider and deeper within brands to discover new partner and revenue opportunities.
Possess strategic digital marketing, search industry (SEO & Paid), and performance marketing knowledge to guide clients in maximizing the value of Rio SEO's software and service solutions.
Provide and analyze performance data from search engines and web analytics for campaign reports.
Monitor results, analyze key performance indicators, and optimize programs with a continuous improvement mindset to meet or exceed client objectives.
Stay aware of the competitive landscape and industry trends, keeping clients informed and delivering POVs.

Requirements

Minimum 6+ years of digital marketing industry experience, including SEO & SEM, social media, or other integrated marketing experience.
High-level understanding of local search and Google My Business.
Technically savvy and a quick learner.
Experience with SaaS applications and client delivery.
Experience in digital/interactive in-house or marketing agency environments.
Strong SEO experience, with knowledge in SEM, PPC, display, social media, online marketing, email marketing, and web analytics.
Experience interfacing with Fortune 500 clients and communicating with diverse roles including executives.
Ability to provide strategic counsel and tie interactive strategy to overall corporate strategy.
Successful track record in client engagement and account management, including growth through upsell and cross-sell opportunities.
Advanced knowledge of MS Excel, Word, and PowerPoint.
Experience with CRM software such as Salesforce.
Strong analytical skills with experience analyzing large datasets.
Thorough understanding of web analytics platforms like Google Analytics and Adobe.
Detail-oriented with strong presentation and project management skills, and excellent verbal and written communication skills.
Self-directed and an enthusiastic team player.
Willingness to travel up to 10% or less.

Nice to Have

Web design/HTML experience.

Qualifications

Not explicitly specified in the description.

Benefits & Perks

Not explicitly specified in the description.

Working at Press Ganey

PG Forsta emphasizes a culture of learning, continuous improvement, collaboration, innovation, and putting human experience at the heart of organizations. The company values personal ownership, teamwork, and a passion for creating value for clients, fostering a diverse and inclusive workplace.

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