AD, Business Analytics

Penfield Search Partners Ltd

Fairfield, CT

Full Time

Director

114k-150k

4 days ago

Job Description

About the Role

The Associate Director, Business Analytics role supports multiple customer groups and/or therapeutic areas and will be an expert in statistical methodologies for measuring marketing impact. The role requires a broad understanding of the pharmaceutical industry and familiarity with industry data sources. It involves using sophisticated analytics for projects such as marketing mix modeling, ROI analyses, customer profiling and segmentation, and predictive modeling. The position contributes to decision-making on promotional strategies and supports brand planning, field force evolution, digital activities, and forecasting processes within Boehringer Ingelheim, fostering a collaborative and innovative work environment.

Key Responsibilities

Conducts advanced analytics to brand teams and customer channels in support of brand planning and promotional resource allocation, including digital channels and commercial model evolution.
Liaises between Marketing and Sales to develop business tactics and strategies.
Leads the development of targets and segments aligned with business strategy.
Executes departmental procedures and collaborates within the organization to ensure marketing strategy integration into sales force call plans, including in-person, virtual, and digital activities.
Communicates analytical results effectively to internal customers and ensures their use in decision-making.
Builds and shares knowledge of analytical methodologies and high-quality vendors, including third-party digital agencies.
Establishes work habits to support the evolving processes and execution needs of the therapeutic business function.

Requirements

Bachelor's degree and seven (7) years of analytic experience with relevant data sources and methodologies, or Master's degree and five (5) years of relevant experience.
Proficiency in developing, documenting, and communicating analytical plans.
Experience with advanced analytical techniques including multivariate analysis and promotional responsiveness analysis.
Experience in customer identification and segmentation that has influenced marketing and sales strategies.
Experience conducting digital analytics for non-personal marketing tactics such as email, banners, mobile, and alerts.
Ability to analyze campaigns and perform in-campaign analytics to improve performance.
Proficiency in R/Python and/or SAS, SQL, Excel, and PowerPoint.
Strong interpersonal skills and ability to manage multiple projects simultaneously.
Must be legally authorized to work in the United States without restriction.
Willingness to take a drug test and post-offer physical if required.

Nice to Have

Experience working with consumer marketing databases.
Experience coordinating insights from disparate functions such as marketing research and forecasts.
Passion for digital technology and analytics.

Qualifications

Bachelor's or Master's degree in a relevant field.
Relevant data sources and analytical methodologies experience.

Benefits & Perks

Competitive compensation and benefit programs.
Opportunities for international collaboration.
Supportive work environment fostering work-life balance, mobility, and networking.

Working at Penfield Search Partners Ltd

Boehringer Ingelheim emphasizes discovery, development, and delivery of products to patients and customers. The company values its employees' strength and competitive advantage, supporting a healthy working environment, meaningful work, mobility, networking, and work-life balance. It fosters a collaborative, innovative, and globally connected culture.

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