Web Marketing Intern - Digital Experience and Analytics

Texas Instruments

Dallas, TX

Internship

Intern

1 day ago

Job Description

About the Role

The Digital Experience operations and Analytics team at TI is responsible for the collection of data to deliver actionable insights, and operationalize those actions into a positive digital experience for the customer via sales automation, marketing automation, personalization and segmentation. This internship is geared towards individuals who have an interest in leveraging data to guide the creation and optimization of sales and marketing programs, improving data collection and analysis across customer touch-points, developing understanding of marketing technology such as Customer Data Platforms, enabling fast reporting and training teams, analyzing key performance indicators, and experimenting with innovative solutions.

Key Responsibilities

Leverage data to guide the creation and optimization of sales and marketing programs to drive business roadmaps.
Improve how data is collected, joined, and analyzed across customer touch-points such as TI.com and promotional content.
Develop an understanding of how to use the Customer Data Platform (CDP) and other marketing technology to create audience segments and deliver a customer-focused experience across digital channels.
Enable fast reporting by building an ecosystem that allows for quick access to valuable insights, and train teams to use this ecosystem effectively.
Analyze key performance indicators to provide improvement recommendations for sales and marketing programs.
Experiment to find the best approach, look for innovative solutions, and challenge the status quo.

Requirements

Pursuing an undergraduate or graduate degree in Marketing, Marketing Research & Analytics, Management Information Systems (MIS), Digital Marketing, Analytics, Web Design & Development, User Experience Design, Technical Communications, Engineering or Computer Science with focus in marketing, or related degree.
Cumulative 3.0/4.0 GPA or higher.

Nice to Have

Pursuing a Bachelors or Master's degree in marketing, marketing analytics, data science, computer science, engineering, MIS, or related field.
Experience or basic proficiency with high-level programming languages (python, Java).
Experience or basic proficiency with SQL and BI tools (Tableau, Power BI, Looker).
Experience or basic proficiency with martech platforms (CDPs, ESPs, CRMs, Marketo, Eloqua).
Internship experience in a similar field.
Strong analytical skills and curious mindset.
Capable of multi-tasking and handling conflicting priorities.
Motivated self-starter with the ability to work independently while effectively communicating progress updates vertically and laterally.
Ability to communicate complex topics to a variety of stakeholders.
Can make progress in an ambiguous environment.