Strategic Analytics Marketing Manager

About the Role

Key Responsibilities

• Participate in divisional merchandising strategy sessions and implement go-to-market monthly promotional strategy outcomes to deliver customer and business goals by executing against cross-functional operational plans and key milestones.
• Build category-level bi-weekly promotional plans that deliver on event criteria, themes/claims, or strategically pre-defined category promotional KPIs, as established based on the impact promotion has for that category relative to others.
• Build category and branded coupon offer pools that support category-level ad plans and drive customer engagement (share of wallet) and deliver unit lift incremental to base regular/promotional unit forecast and plan.
• Ensure brand-level promo and coupon plans drive unit lift and profitable sales growth in a win-win fashion for Category Managers and vendors while addressing funded promo/coupon plans that may be suboptimizing CVS total and category level promotional KPIs, especially given yellow-tag and store labor constraints.
• Support Category Managers in aligning vendor promo submissions/ideas with category guardrails and maximizing the unit-driving impact of scan backs and coupon MD funding.
• Leverage data, insights, and analytics to influence stakeholders and make recommendations as appropriate.
• Facilitate cross-functional collaboration between different departments to promote a cohesive and integrated approach to achieving organizational goals.

Requirements

• 5+ years' experience of developing, implementing and executing retail merchandising and/or marketing programs.
• 5+ years utilizing tools such as SQL, Snowflake, Teradata, MS Excel, etc.
• 5+ years of demonstrated successful leadership in a highly competitive multi-unit environment, including sectors like retail, healthcare, and pharmaceuticals.
• 5+ years' experience understanding and breaking down highly complex situations to deliver impactful solutions in real time.
• 5+ years' experience collaborating effectively across different business functions, perspectives, and leadership styles.
• Ability and willingness to travel regularly, up to 20% of time, based on business needs.

Nice to Have

• 7+ years' experience of developing, implementing and executing retail merchandising and/or marketing programs.
• 7+ years of demonstrated successful leadership in a highly competitive multi-unit environment, including sectors like retail, healthcare, and pharmaceuticals.
• 7+ years' experience actively addressing issues decisively while considering broader organizational dynamics and empowering leaders.
• 7+ years' experience leading under pressure, adapting to changing dynamics, and finding solutions satisfying multiple stakeholders.
• 7+ years' experience understanding and breaking down complex situations to deliver impactful solutions in real time.
• 7+ years' experience demonstrating excellent verbal and written communication skills, strong interpersonal and presentation skills.
• 7+ years' experience managing a large organization and a multi-million-dollar business unit to achieve financial and business results.

Qualifications

• Bachelor's degree

Benefits & Perks

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
• No-cost programs including wellness screenings, tobacco cessation, weight management, confidential counseling, and financial coaching.
• Benefit solutions addressing diverse needs, including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access, and more.