Adobe Analytics SME /(Travel and Lifestyle Web Analytics)

About the Role

Key Responsibilities

• Own the integrity and accuracy of Adobe Analytics data, partnering with engineering and cross-functional teams to maintain optimal data collection and troubleshoot complex metrics and segmentations.
• Develop and maintain dashboards and reports to monitor KPIs, user behavior, site performance, and marketing impact, providing actionable insights to improve the digital customer experience.
• Analyze complex datasets from multiple sources to uncover trends, patterns, and performance anomalies, translating findings into strategic, stakeholder-ready recommendations.
• Present data-driven insights to leadership in a clear and impactful manner, tailoring messaging for non-technical audiences.

Requirements

• Extensive, hands-on experience in Adobe Analytics with a focus on building complex reports, advanced segmentations, and dashboards.
• Demonstrated ability to independently investigate and resolve reporting and data issues, including re-building dashboards and identifying anomalies.
• Strong communication skills to translate intricate Adobe data into concise summaries for leadership.
• Meticulous attention to data integrity, metric definitions, and reporting accuracy.
• Preferred experience with tagging implementations and ensuring data capture aligns with reporting requirements.

Nice to Have

• Exposure to Customer Journey Analytics (CJA) or tagging validation (Launch/Tealium).

Qualifications

• Proven track record as an Adobe Analytics SME with advanced experience in complex segmentations, custom metrics, and high-level reporting.
• Strong analytical skills and independence in identifying and resolving data issues.
• Exceptional attention to detail in data validation and analysis.
• Strong written and verbal communication skills, capable of delivering stakeholder summaries.
• Adaptable, self-driven, and able to thrive in a fast-paced environment.