Senior Analyst, Paid Media Measurement & Insights

Squarespace

New York City, NY

Full Time

Senior

106k-170k

1 day ago

Job Description

About the Role

Squarespace is a design-driven platform helping entrepreneurs build brands and businesses online. We empower millions of customers in more than 200 countries and territories with all the tools they need to create an online presence, build an audience, monetize, and scale their business. Our suite of products range from websites, domains, ecommerce, and marketing tools, as well as tools for scheduling with Acuity and creating and managing social media presence with Bio Sites and Unfold. Our team of more than 1,500 is headquartered in bustling New York City, with offices in Dublin, Ireland, Aveiro, Portugal, and coworking spaces in the UK, Netherlands, and Australia. For more information about our company culture, visit https://www.squarespace.com/about/careers.

Key Responsibilities

Partner with our in-house Marketing, Data Science and Engineering teams to translate our goals into requirements and solutions
Analyze channel performance, ROI and diminishing returns to identify trends and opportunities
Develop experiments to measure incrementally
Partner on attribution and LTV models to ensure accurate channel representation and socialize results with partners
Partner on channel forecasting
Build reporting tools to surface results and allow faster decision-making
Present recommendations to partners across levels
Monitor industry trends, promote best practices and mentor peers where relevant

Requirements

5+ years in a marketing analytics or data science role supporting Paid Media
Experience influencing paid media strategy, planning and performance through data analysis, decision frameworks and test-and-learn programs
Experience with marketing measurement approaches such as incrementality testing, attribution modeling (including in-house models), causal inference, or MMM
Experience building dashboards and working with large datasets using SQL; knowledge of dbt
Experience applying predictive analytics (e.g., response modeling, bidding optimization, audience clustering, lookalike modeling) for campaign targeting and optimization
Experience translating results into clear stories and recommendations
Foundation in statistical methods and experience using tools like Python or R for experimentation and advanced analysis
Knowledge of paid media platforms (e.g., Google Ads, Meta, DV360, Affiliate networks) and digital marketing processes
Comfortable handling open-ended questions
Outcomes-oriented, curious, proactive and collaborative

Nice to Have

Experience with automation in reporting and insights
Knowledge of digital marketing industry trends
Experience mentoring peers in analytics or data science

Qualifications

Relevant experience supporting Paid Media analytics or data science roles

Benefits & Perks

A choice between medical plans with an option for 100% covered premiums
Fertility and adoption benefits
Access to supplemental insurance plans for additional coverage
Headspace mindfulness app subscription
Global Employee Assistance Program
Retirement benefits with employer match
Flexible paid time off
20 weeks for parental leave and up to 12 weeks to care for an ill family member
Pretax commuter benefit
Education reimbursement
Employee donation match to community organizations
8 Global Employee Resource Groups (ERGs)
Dog-friendly workplace
Free lunch and snacks
Private rooftop
Hack week twice per year

Working at Squarespace

Squarespace embraces diversity and works toward equal employment opportunity regardless of race, color, ethnicity, religion, gender, sexual orientation, age, disability, veteran status, or other protected classes. We celebrate and support a diverse community of employees and customers, fostering an inclusive environment.

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