Marketing Analyst, Google Workspace

About the Role

Key Responsibilities

• Develop and deliver regular reports to marketing leadership and stakeholders, communicating business performance, insights, and recommendations.
• Conduct root cause analysis on observed data trends for programs and initiatives.
• Collaborate with regional marketing teams to understand regional performance nuances, identify best practices and provide tailored insights to optimize plans and execution.
• Explore marketing data to identify trends, patterns and key insights that uncover new growth opportunities or areas for efficiency improvements.
• Develop reporting dashboards and analysis tools leveraging Artificial Intelligence (AI) based on business requirements.

Requirements

• Bachelor's degree in a research or quantitative field such as Social Sciences, Statistics, Mathematics, Bioinformatics, Economics or equivalent practical experience.
• 3 years of experience designing, scoping, executing, and delivering research and analysis projects.
• 3 years of experience translating business problems into research questions and translating research findings and insights into marketing recommendations.
• Experience managing research and measurement agencies.
• Experience working in marketing analytics, and analyzing marketing performance.

Nice to Have

• 2 years of experience working in marketing analytics.
• Experience analyzing marketing performance and driving business impact.
• Experience with data analysis, data modeling and SQL.
• Ability to build presentations and communicate with executive stakeholders by synthesizing data sets into meaningful insights.

Qualifications

• Bachelor's degree in a research or quantitative field such as Social Sciences, Statistics, Mathematics, Bioinformatics, Economics or equivalent practical experience.
• 3 years of experience designing, scoping, executing, and delivering research and analysis projects.

Benefits & Perks

• US base salary range for this full-time position is $114,000-$163,000 + bonus + equity + benefits.
• Our salary ranges are determined by role, level, and location.
• Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
• Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
• Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.
• Learn more about benefits at Google.