Tech Digital Analytics Consultant

WPP

Milan, TN

Full Time

Mid Level

2 days ago

Job Description

About the Role

WPP is the creative transformation company that uses the power of creativity to build better futures for its people, planet, clients, and communities. WPP Media is WPP's global media collective, bringing together the best platform, people, and partners to create opportunities for growth. Choreograph, a leading WPP Media brand, is on a mission to transform marketing through building a connected data platform that bridges marketing strategy to scaled activation, working with agencies and clients to leverage data, technology, and analytics capabilities. The role involves managing digital analytics projects for large and complex clients within a collaborative environment, focusing on designing and implementing integrated digital marketing solutions.

Key Responsibilities

Manage projects dedicated to large and complex clients in a multidisciplinary, collaborative context.
Follow digital analytics activities related to the design and implementation of integrated digital marketing solutions.
Develop and communicate clearly, simply, and without technical jargon the tagging implementation strategy and logic.
Communicate technical tagging strategies to developer teams, including knowledge of JS objects and arrays.
Implement and analyze tracking using tools like Google Analytics, Google Tag Manager, Firebase Analytics, and Data Studio.
Write and implement detailed requirements and implementation documents independently.
Work hands-on with JavaScript, HTML, CSS, SQL, and dataLayer in web/app contexts.
Manage tracking protections such as session/local storage, cookies, and cross-site tracking technologies.
Translate business requirements into measurement frameworks with specific goals and KPIs.

Requirements

Ability to develop and communicate tagging implementation strategies clearly and simply.
Experience with Google Analytics, Google Analytics 4, Google Tag Manager, Firebase Analytics, and data analysis.
Hands-on experience with JavaScript, HTML, CSS, and SQL.
Experience working with dataLayer in web and app contexts.
Knowledge of web browsers and tracking protections like cookies and storage technologies.
Experience with Data Studio or similar data visualization platforms.
Fluent in English, both spoken and written.

Nice to Have

Demonstrated passion for analytics and proactive skill development.
Familiarity with digital marketing channels from a technical perspective (SEO, SEA, SOCIAL).
Ability to develop measurement frameworks translating business requirements into KPIs.
Knowledge of marketing technology concepts such as CDPs, DMPs, and identity resolution.

Qualifications

Experience with JavaScript, HTML, CSS, and SQL.
Proficiency with tracking tools like Google Analytics and Tag Manager.
Fluency in English.

Benefits & Perks

Competitive medical, vision, and dental insurance.
Group retirement plans.
Significant paid time off.
Preferential partner discounts.
Employee mental health awareness days.
Opportunities for growth through global networks and resource groups.
Hybrid work environment with in-office presence around four days a week.

Working at WPP

WPP Media believes in fostering a culture of respect, creativity, collaboration, and connection. The company values embracing shared core values such as leading collectively, creating an open environment, and championing growth and development. They invest in employee growth, promote diversity and inclusion, and support flexible working arrangements to foster a positive and innovative workplace environment.

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