Digital Experience Analyst

Bose

US,, MA

Full Time

Senior

2 days ago

Job Description

About the Role

The Senior Digital Analyst at Bose will drive analytics and insights to enhance the online shopping experience. This role is part of the Digital Analytics team within Global Marketing Advanced Analytics, focusing on understanding the digital user journey, on-page engagement, and web interactions. The role involves complementing quantitative data with qualitative research to provide meaningful recommendations, impacting the creative process and consumer journey orchestration. Bose is a company dedicated to improving sound experiences, with a passionate marketing team that connects this magic with consumers.

Key Responsibilities

Understand the digital user experience from a consumer's perspective, analyzing expectations and content translation across touchpoints.
Work cross-functionally to influence change, build credibility through thorough analysis, and increase the velocity and frequency of data-driven decision making.
Lead vendor engagement for Clickstream Analytics and qualitative user research.
Combine data-driven findings with qualitative feedback from user research and surveys to provide a comprehensive view of the consumer experience.
Utilize Google Analytics 4 and BigQuery to analyze site performance and digital experience innovatively.
Act as a data storyteller, connecting research insights to meaningful actions for audiences ranging from content producers to CMO.

Requirements

5+ years of experience in digital analytics.
1+ year of experience in qualitative user research (preferred).
Advanced proficiency in Google Analytics 4 and Google BigQuery.
Experience managing vendor relationships.
Track record of impacting ecommerce experience through analysis.
Ability to influence decision-making through emotional intelligence without direct authority.
Technical knowledge of data visualization tools such as PowerBI or Tableau, and SQL.

Nice to Have

Experience in managing vendor relationships.
Experience in qualitative user research.

Working at Bose

Bose values diversity and inclusion, fostering an atmosphere where every candidate feels supported and empowered. The company is committed to providing reasonable accommodations during the application and employment process, emphasizing its dedication to creating an inclusive and supportive work environment.

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