VP, Advanced Analytics/Insights

About the Role

Key Responsibilities

• Define and lead integrated measurement strategies across multiple accounts, spanning marketing mix modeling, attribution, brand equity, and clean room-based approaches.
• Partner with senior media and account leadership to ensure analytics is a central driver of strategic planning and investment decisions.
• Provide thought leadership on measurement innovation, industry trends, and emerging methodologies.
• Oversee advanced statistical modeling and econometric analyses to quantify marketing's impact on business outcomes.
• Lead high-priority ad hoc projects, such as frequency-to-brand impact studies, audience deep dives, and causal lift experiments.
• Drive the evolution of clean room-based analytics solutions (e.g., LiveRamp or equivalent), enabling secure, privacy-safe, cross-platform measurement.
• Be the senior-most analytics partner to executive-level partners, building trusted relationships and delivering clear, persuasive insights.
• Translate complex analysis into compelling narratives that connect media to both brand and performance outcomes.
• Champion a test-and-learn culture, guiding clients toward innovative measurement practices.
• Lead a multi-level analytics team (Directors, Managers, Analysts), setting vision, priorities, and standards for excellence.
• Foster team development, mentoring senior leaders while ensuring consistent quality and delivery across accounts.
• Lead new business efforts to enable business growth and development (new clients and existing accounts).
• Lead department initiatives, elevating the work, providing training, knowledge sharing, and best practices.
• Oversee data collection, tagging, and QA practices to safeguard accuracy and enable advanced modeling.
• Improve processes and workflows for scalability and consistency across engagements.

Requirements

• 12+ years of experience in analytics, with deep expertise in statistical modeling, econometrics, and marketing measurement.
• Bachelor's degree in Statistics, Economics or related quantitative field.
• Experience managing large-scale, multi-client analytics portfolios.
• Proficiency in SQL and statistical programming (Python or R).
• Demonstrated experience with clean room technologies (LiveRamp or equivalent) and privacy-compliant measurement approaches.
• Knowledge of both digital and offline measurement, including attribution, MMM, and linear TV impact.
• Understanding of ad operations, tagging, and QA processes.
• Exceptional leadership, communication, and client relationship skills, with the ability to influence at the executive level.
• Direct experience with marketing programs for QSR/ CPG/ FMCG companies preferred.
• Experience in data visualization solutions (Tableau, Power BI, Datorama).
• Experience using SQL, Python, or R to perform advanced analytics analysis.

Nice to Have

• Experience in data visualization solutions (Tableau, Power BI, Datorama).
• Direct experience with marketing programs for QSR/ CPG/ FMCG companies.

Qualifications

• Bachelor's degree in Statistics, Economics or related quantitative field
• 12+ years of experience in analytics

Benefits & Perks

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave