Analyst, Advanced Analytics

About the Role

Key Responsibilities

• Assist in statistical modeling and marketing performance analysis to provide insights into media planning and buying.
• Constantly look for ways to improve the usage of Horizon's existing data and analytics infrastructure.
• Work with stakeholders to improve current analytic processes and develop new capabilities that set the company apart in the marketplace.
• Use automation and technology to increase efficiency and provide scalable infrastructure.
• Establish and maintain excellent working relationships with key functional areas, internal teams, and external stakeholders.
• Act as a liaison between the Analytics team and internal Brand, Activation, and Operational areas.

Requirements

• Bachelor's degree required plus 0-1 years of industry experience; Master's degree preferred.
• Strong foundational knowledge of statistics and modeling, such as regression modeling, predictive modeling, and inferential statistics.
• Academic or applied exposure to programming/scripting languages like R, Python, and SQL.
• Experience in the Advanced Analytics realm, preferably in media, marketing, or an adjacent field.
• Excellent problem-solving skills and determination to work issues through to resolution.
• Ability to generate clear, concise, and comprehensive analyses that tell the story behind the data.
• Exposure to large data sets ('big data') and analysis thereof is a major plus.
• Strong verbal communication skills and highly organized.
• Analytical mindset with a passion for media, data, statistics, and technology.
• Collaborative, can-do attitude and ability to work on multiple projects simultaneously.

Nice to Have

• Specific marketing response modeling knowledge such as Marketing Mix Modeling (MMM).
• Experience in fast-paced environments.

Qualifications

• Bachelor's degree (required), Master's degree (preferred).

Benefits & Perks

• Competitive salary range of $80,000 - $95,000.
• Discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance.
• Retirement savings plans, company paid holidays, and unlimited paid time off (PTO).
• Mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.