Analyst-Digital Brand Advocate

Lowe's

Mooresville, NC

Full Time

Mid Level

about 1 month ago

Job Description

About the Role

The Analyst-Digital Brand Advocate will work with strategic suppliers and Online Merchants to optimize brand focused, online customer experiences on Lowes.com. The role involves building strong business relationships, analyzing and improving online sales, traffic, and conversion, and supporting omni-channel retail strategies. The position is based at Lowe's headquarters in Mooresville, North Carolina, and offers opportunities to shape the future of retail technology within a collaborative and innovative environment.

Key Responsibilities

Analyze key performance indicators to identify opportunities to improve the online experience and drive conversion.
Leverage inputs from CSAT, reviews, and Q&A to continuously improve the overall customer experience for assigned brand(s).
Act as the subject matter expert for the supported brand(s) assortment and strategy.
Primary point of contact for issues pertaining to online SKU presentation and brand performance.
Build presentations with suppliers and merchants to support strategic plans and analyze execution.
Provide accurate reporting and insights across the digital channel related to content, product information, assortment, and competitive gaps/opportunities.
Effectively improve conversion and basket by leveraging data to optimize cross-sell, upsell, and bundling strategies.
Create project plans and align with merchandising and suppliers to drive execution.

Requirements

Bachelor's Degree in Business, marketing, finance, statistics or related field or equivalent experience.
2 Years Online/Retail Merchandising, Digital Marketing, Vendor Management or relevant experience.

Nice to Have

Experience in vendor management systems, digital marketing, ecommerce, and merchandising.

Qualifications

Experience in vendor management systems, digital marketing, ecommerce, and merchandising.

Benefits & Perks

401k with up to 4.25% match.
Discounted Employee Stock Purchase Plan (15% discount of strike price).
Tuition-Free Education.
10-week Maternity/Parental Leave.
10% Associate Discount.

Working at Lowe's

Lowe's supports a culture of growth, inclusion, and innovation. With over 100 years of success, Lowe's emphasizes collaboration, exploration, and shaping the future of retail technology. The company fosters an inclusive environment that supports its employees' development and community engagement.

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