Analyst - Digital Marketing

American Express

New York, NY

Full Time

Entry Level

66k-103k

5 days ago

Job Description

About the Role

Analyst - Digital Marketing at American Express is a role within the US Consumer Marketing team, responsible for creating and delivering world-class marketing strategies that drive demand and engagement across the customer lifecycle. The position involves deriving insights through monitoring KPIs, managing channel forecasts, and partnering with internal teams to optimize marketing efforts, all within a company culture built on innovation, shared values, and leadership behaviors. The role offers opportunities for career growth, skill development, and a comprehensive benefits package supporting holistic well-being.

Key Responsibilities

Deriving insights through monitoring and reporting on KPIs including acquisitions, traffic, and SEO trends.
Sharing site metrics weekly and monthly to inform team of pacing at channel and product levels.
Creating and managing channel forecasts on a monthly basis.
Creating compelling stories to socialize success, key learnings, conclusions, and implications to the site strategy.
Partnering closely with internal teams across finance, technology, and analytics to synthesize reporting data and results related to test and learn initiatives.
Assisting with the development of strategic briefs to inform the optimization of user experience.
Maintaining vendor relationships with external analytics/data providers.
Managing cross-functional relationships and leading weekly meetings with internal partners including Marketing, Technology, Legal/Compliance, Brand, Analytics, and Product teams.

Requirements

Bachelor's degree required.
Proficiency in MS Excel and PowerPoint.
Digital marketing and/or web/marketing analytics experience.
Comfortable with data sets to develop forecasting and analyze micro and macro trends.
Strong analytical and problem-solving skills; ability to derive insights from data.

Nice to Have

Creative team player mentality to drive overarching team goals.
Proficient business acumen, presentation, and storytelling skills.
Excellent verbal and written communication skills.
Passion for customer-centric strategies and experiences.
Demonstration of strength in organizational skills with attention to detail.
Self-starter with ability to navigate a large matrixed organization independently.
Healthy curiosity for trends, insights, and new developments in the digital landscape.

Qualifications

Bachelor's degree.

Benefits & Perks

Competitive base salaries plus bonus incentives.
6% company match on retirement savings plan.
Free financial coaching and well-being support.
Comprehensive medical, dental, vision, life insurance, and disability benefits.
Flexible working model with hybrid, onsite, or virtual arrangements.
20+ weeks paid parental leave for all parents.
Free access to global on-site wellness centers (location dependent).
Free and confidential counseling support through Healthy Minds program.
Career development and training opportunities.

Working at American Express

At American Express, our culture is built on a 175-year history of innovation, shared values, and leadership behaviors. We are committed to supporting our colleagues' holistic well-being, fostering a work environment where every voice and idea matter, and making a positive impact through our work. We value diversity, inclusion, and flexibility, exemplified by our enterprise working model, Amex Flex, which offers various work arrangements to suit individual and business needs.

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