Analyst, Digital Marketing Analytics

Cmi/Compas

Cherry Hill Township, NJ

Full Time

Mid Level

40k-75k

17 days ago

Job Description

About the Role

Position at CMI Media Group Are you ready to dive into the heart of digital marketing analytics? We're seeking an analytical superhero to spearhead our campaigns and unravel the insights hidden within data streams. As our Analyst, you'll be at the forefront, sculpting success for our online and offline marketing endeavors across diverse accounts. Why Join Us? Unleash Your Analytical Prowess: Transform data into gold mines of actionable insights, steering our campaigns to unprecedented heights. Diverse Challenges, Limitless Growth: Tackle ad-hoc analysis, interface with partners and data teams, and craft game-changing reports that drive our strategies forward. Innovate and Optimize: Be the wizard behind our KPIs, revamping engagement metrics, and refining digital campaign strategies across various channels like Display, Email, Search, and Social. Tech-Forward Environment: Dive into cutting-edge tools and technologies, empowering your analytics prowess within our dynamic enterprise.

Key Responsibilities

Ensure flawless implementation of analytics for online marketing campaigns.
Be the troubleshooter extraordinaire, resolving discrepancies and inaccuracies with proactive precision.
Craft and distribute compelling analyses and optimizations, wielding a defined set of KPIs.
Collaborate on measurement plans, aligning them with our strategic imperatives and media strategies.
Track, tweak, and redefine KPIs and engagement metrics, breathing new life into our digital campaigns.
Embrace ad-hoc data requests and foster a basic understanding of each client's data sources.
Work hand-in-hand with our stellar team, generating trend reports and optimization strategies.

Requirements

1-3 years of online marketing, web analytics, or research experience.
Experience or knowledge in Pharma - a definite plus!
Proficiency in Microsoft Office (Excel and PowerPoint mastery is your forte).
Coding skills in R/SQL/Python - an added advantage.
Direct experience in online direct marketing or online media performance analysis.
Familiarity with tools like Adobe Analytics, Google Analytics, Domo, Tableau, SQL.
Impeccable attention to detail and a knack for managing deadlines in a bustling environment.
Proven team player who thrives under pressure and delivers excellence.

Nice to Have

Experience or knowledge in Pharma.

Qualifications

1-3 years of relevant experience in online marketing, web analytics, or research.

Benefits & Perks

A competitive benefits package, details available at https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us.

Working at Cmi/Compas

Join us and dive into the heartbeat of digital marketing analytics! Be the catalyst behind our success! Apply now to spark a thrilling journey of data-driven achievements!

Apply Now