Analytical Lead, Education and Careers
Job Description
About the Role
The Education & Careers vertical's mission is to “Ignite the world's education moment” and to make learning universally accessible to transform lives. As an Analytical Lead focused on Google's clients in the Education & Careers industries, you will use data-driven decision making to transform the businesses of some of the largest companies in the world. You will take ownership by solving some of the most cutting edge challenges facing large businesses today, working on complex data & measurement issues where there are no standard solutions. Initiatives are often aligned to Google's broader strategic bets, and ALs aim to generate insights that are future-proof and advance client measurement capabilities. Key examples include marketing analytics modeling, financial modeling, deep consumer insights, and identifying quantifiable strategies to drive sales using digital media. You will articulate your recommendations to stakeholders at all levels and act as a change agent within client organizations.
Key Responsibilities
- Analyze internal and external data to quantify opportunities, anticipate risks, develop solutions to customer marketing challenges, and measure success.
- Help customers navigate the shift to an AI first era of marketing, leveraging Google AI and ML solutions and articulating and quantifying the value and impact of investments in this area.
- Develop relationships with analytics counterparts and earn their trust, challenging the status quo together by telling stories with data, both visually and verbally.
- Collaborate across teams innovating to activate full measurement and attribution product capabilities for customers, and develop scalable solutions to industry challenges.
- Advise on marketing analytics, including attribution, lifetime value, customer segmentation, and behavioral insights.
- Lead the full lifecycle of analytics and measurement initiatives, from idea to implementation.
Requirements
- Bachelor's degree or equivalent practical experience.
- 8 years of experience in consulting, corporate strategy, data analytics, performance marketing, business analysis, product strategy, or a related technical field.
- Experience in leading projects, including planning, execution, and delivery.
- Experience with data analytics, return on investment/financial modeling, or statistical analysis with knowledge of SQL, databases, and basic automation techniques such as dashboards, automating custom reports, and materializing tables.
- Client-facing experience and ability to navigate complex customer organizations influence across levels from day-to-day to C-suite.
- Background in consulting, analytics, or financial modeling and experience with Marketing Analytics, 3P Analytics Platforms, web analytics (Adobe/GA4).
- Ability to deliver distilling complex data analysis and insights into digestible narratives.
Nice to Have
- MBA or advanced professional degree.
- Experience operating independently, demonstrating creativity, being detail-oriented, and delivering results in a highly organized manner.
Qualifications
- Bachelor's degree or equivalent practical experience.
Benefits & Perks
- US base salary range of $118,000-$174,000 plus bonus, equity, and benefits.
- Opportunities to work on cutting-edge data and measurement challenges.
- Collaborate with industry thought leaders and influence market strategies.
Working at Google
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
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About Google
Website
google.com
Location
New York, NY
Industry
Web Search Portals and All Other Information Services
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