Analytics and Insights Manager

Port Authority of New York & New Jersey

New York, NY

Full Time

Senior

103k-145k

5 days ago

Job Description

About the Role

The Analytics and Insights Manager champions the use of data and insights to advance the transformation of the marketing team into a world-class strategic function that helps the Port Authority deliver its goals and priorities. Working across all lines of business (Air, Land, Rail, Sea), the Manager informs or sets the benchmarks of marketing campaigns and then assesses their performance, in partnership with our ad agency. The role involves analyzing customer feedback through social listening platforms, evaluating the success of new airport websites, and leveraging AI and other tools to improve systems, processes, and insights.

Key Responsibilities

Partner with the marketing project leads and our advertising agency to assess campaigns' objectives and develop measurement strategies to evaluate their success.
Help optimize social media content and paid media plans by providing dynamic and insightful campaign performance reports across service lines (Aviation, PATH, Port, etc.).
Use social listening platforms BrandWatch and Hootsuite to capture, process, analyze, and disseminate customer feedback.
Champion the Voice of the Customer by providing real-time alerts of trending topics and issues related to customer service or facility disruptions.
Use Adobe's Customer Journey Analytics to inform the optimization of upcoming airport websites, study visitor behavior, expose friction points, and identify innovation opportunities.
Plan, execute, and optimize limited paid media campaigns on social platforms (primarily Meta) when tactical budgets do not warrant agency involvement.
Monitor trending topics across social media and industry developments, including how AI is transforming data analytics.

Requirements

Bachelor's degree in data sciences, marketing, or a related field from an accredited college or university.
Experience in identifying and analyzing data to optimize digital experiences, online customer service, or social media performance.
A minimum of 5-7 years of related experience.

Nice to Have

Experience with BrandWatch, Hootsuite, and Adobe CJA.
Experience in data visualization.
Strong writing skills.

Qualifications

Experience with social listening platforms such as BrandWatch and Hootsuite.
Experience with Adobe Customer Journey Analytics.

Benefits & Perks

A competitive benefits package.
A professional environment that supports development and recognizes achievement.

Working at Port Authority of New York & New Jersey

The Port Authority of New York and New Jersey offers a professional environment that supports development and recognizes achievement, emphasizing innovation and strategic use of data and insights.

Apply Now