Analytics Program Manager (Real Estate Lending)

About the Role

Key Responsibilities

• Recommend effective, innovative, and measurable ways to leverage digital channels to increase member satisfaction and product usage.
• Develop online analytics strategy and manage the day-to-day execution of all digital/web analytics activities and reporting projects.
• Align online measurement approaches to support the corporate strategic plan.
• Evaluate high-level metrics and detailed analysis to trend online and mobile channel performance.
• Select appropriate measurement methodologies to determine incremental results for new online and mobile activities.
• Employ advanced statistics and data mining techniques to provide insightful analyses and improve member experience.
• Monitor macro-economic trends, design trends, and media market environment.
• Oversee the completion of proactive and ad-hoc analysis.
• Collaborate with digital channel teams, strategic partners, senior leadership, and project management teams.
• Establish digital channel goals, objectives, and future opportunities in partnership with team members.
• Lead efforts in developing and measuring key performance indicators and report progress to leadership.
• Make recommendations based on digital channel analysis to identify improvement opportunities.
• Develop and submit reports and recommendations for digital banking initiatives to leadership.
• Ensure effective project management and delivery of analytics projects.
• Develop processes for online tracking, timely communication, and offer fulfillment.
• Recommend new ways to enhance online and mobile channels.
• Derive action recommendations and partner with business units to ensure implementation.
• Manage and prioritize multiple overlapping projects.
• Participate in cross-functional team activities, providing expertise on data sources and analysis.
• Regularly produce and review operational reports on online and mobile channel results.
• Assist with staff development, including performance evaluations, mentoring, and training.
• Provide input and oversight of budget requirements, report variances, and recommend adjustments.

Requirements

• Demonstrated experience using website analytic tools such as Adobe/Omniture, SiteCatalyst, Google Analytics, or other third-party tools.
• Understanding of usability/web design principles.
• Knowledge of statistical analysis and reporting principles and practical application.
• Working knowledge of the product management lifecycle.
• Advanced knowledge of analysis techniques such as path analysis, funnel behavior, ROI calculations, customer profiling, segmentation analysis, and design of experiments.
• Strong understanding of customer and market dynamics and requirements relationships.
• Ability to adapt in a rapidly changing, fast-paced work environment.
• Excellent judgment, analytical, and decision-making skills.
• Outstanding verbal, written communication, and data presentation skills.
• Demonstrated project management skills.
• Bachelor's degree in a related field or equivalent experience.
• Experience in developing and managing marketing/business analyses.
• Bachelor's or advanced degree in a quantitative discipline such as Mathematics, Statistics, Economics, Engineering, Operations Research, or related field.

Nice to Have

• Experience in developing and managing marketing/business analyses.

Qualifications

• Bachelor's degree in a related field or the equivalent combination of education, training, and experience.

Benefits & Perks

• Not explicitly specified in the description.