Area Marketing Director

Altice USA

Branson, MO

Full Time

Director

4 days ago

Job Description

About the Role

The Area Marketing Director at Optimum USA is responsible for understanding market dynamics and insights to develop and execute marketing strategies that drive regional market growth, local sales, and customer retention. Reporting to the Area VP General Manager, this role involves leading regional marketing efforts, collaborating with cross-functional teams, and building community relationships to support the company's mission of providing reliable high-speed connectivity and fostering a culture based on ownership, transparency, community, and expertise.

Key Responsibilities

Responsible for understanding the competition within respective area/region/market and developing go-to-market strategies in partnership with Corporate Growth/Marketing teams to drive local market share growth.
Leverage data to develop marketing strategies, such as understanding connects and disconnect trends by market to develop acquisition, base, and retention strategies.
Develop hyper-local campaigns to effectively position Optimum in the communities served.
Support the Area VP GM with forecasting and diagnosing consumer growth trends within the area/regions/markets.
Develop and strengthen community and customer relationships through sponsorships, customer events, etc.
Partner closely with key cross-functional partners to achieve business performance goals including market share growth, financial, sales, and customer experience metrics.
Partner with shared services and corporate teams to relay local insights to inform macro strategies and execute local marketing tactics.
Ensure alignment with brand standards across all marketing tactics and local touchpoints.
Oversee the marketing budget and measure success and return on marketing activities.

Requirements

Bachelor's degree in marketing, communications, advertising, or equivalent experience.
5 - 7 years of marketing/advertising agency experience.
Demonstrated success in driving business performance through marketing strategies.
Strong business acumen, analytical ability, and relationship-building skills (both internally and externally).
Ability to communicate and partner cross-functionally to achieve goals.
Excellent verbal and written communication skills.
Ability to navigate a highly matrixed organization and work effectively under pressure.
Experience or familiarity with telecommunications or media/entertainment industry is strongly preferred.

Nice to Have

Experience in telecommunications or related media/entertainment industry.

Qualifications

Bachelor's degree in marketing, communications, advertising, or equivalent experience.

Working at Altice USA

Optimum's culture is built on four core pillars: Taking Ownership, Upholding Transparency, Creating Community, and Demonstrating Expertise. The company emphasizes responsibility, open communication, collaboration, innovation, continuous learning, and delivering top-quality products and services. These values foster an environment of trustworthiness, excellence, and community engagement.

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