Area Marketing Director

Altice USA

Russellville, AR

Full Time

Director

5 days ago

Job Description

About the Role

The Area Marketing Director at Optimum is responsible for understanding market dynamics and insights to develop and execute marketing strategies that drive regional market growth, local sales, and customer retention. The role involves leading marketing efforts for a specific area, collaborating with cross-functional teams, and supporting community engagement initiatives. The position offers an opportunity to help build out a new team structure within a company committed to connectivity, community, transparency, and expertise.

Key Responsibilities

Responsible for understanding the competition within respective area/region/market and developing go-to-market strategies in partnership with Corporate Growth/Marketing teams to drive local market share growth.
Leverage data to develop marketing strategies, such as understanding connects and disconnect trends by market to develop acquisition, base, and retention strategies.
Develop Hyper-Local campaigns to effectively position Optimum in the communities we serve.
Support the Area VP GM with forecasting and diagnosing consumer growth trends within the area/regions/markets.
Develop and strengthen community and customer relationships through sponsorships, customer events, etc.
Partner closely with key cross-functional partners to achieve business performance goals (market share growth, financial, sales and fulfillment metrics, and customer and employee experience performance).
Partner closely with shared services and corporate teams to relay local insights to drive macro strategies and own the local execution of marketing strategies and tactics.
Ensure alignment with brand standards across all marketing tactics and local touchpoints.
Oversee budget for marketing activities and measure success and return on tactics.

Requirements

Bachelor's degree in marketing, communications, advertising, or equivalent experience.
5 - 7 years of marketing/advertising agency experience.
Telecommunications or other media/entertainment industry experience strongly preferred.
Demonstrated success in driving business performance through marketing strategies.
Strong business acumen, analytical ability, and relationship-building skills (both internally and externally).
Demonstrated ability to communicate and partner cross-functionally to achieve common goals.
Excellent verbal and written communication skills and ability to navigate a matrixed organization to drive results.
Ability to excel in a highly pressured environment.

Nice to Have

Experience in telecommunications or media/entertainment industry.

Qualifications

Bachelor's degree in marketing, communications, advertising, or equivalent experience.

Working at Altice USA

At Optimum, we're fueled by our four core pillars: Taking Ownership, Upholding Transparency, Creating Community, and Demonstrating Expertise. Our culture emphasizes responsibility, open communication, collaboration, continuous learning, and delivering top-quality products and services. We foster an environment of trust, innovation, positivity, and community engagement.

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