Associate Brand Manager

Wellpet

Burlington, MA

Full Time

Entry Level

about 1 month ago

Job Description

About the Role

The Wellness Pet Company crafts and produces premium natural pet food, treats, and dental chews. We believe that natural, premium nutrition focused on proven health outcomes is the foundation of creating mutual wellbeing for pets and their families. As a community of people, Wellies are positively obsessed with how to win for pets and their parents. We believe in the difference we make every single day, and we know that when we work collaboratively, Wellies are unstoppable -- Not only in providing the best nutrition to pets, but in building a better tomorrow for pets, their parents, and the world. This role reports to the Director of Brand Management and is based out of our Burlington, Massachusetts office four days a week, working remotely on Fridays.

Key Responsibilities

Cultivate and leverage consumer and category insights to accelerate new and existing platforms through winning go-to-market strategies.
Establish and maintain a deep, working-level knowledge of our consumer, category, brand, and products.
Leverage multiple sources of data to report accurately and regularly on brand performance and category trends, driving towards actionable insights.
Utilize data insights and market observations to identify new opportunity areas for the dog food business, driving thoughtful discussions to test, learn, and grow.
Help ideate a consumer insight-driven pipeline and lead cross-functional teams and projects to execute new item launches and go-to-market plans with excellence.
Support the development and execution of annual brand plans that include marketing campaigns, new product launches, promotional plans, merchandising, and distribution opportunities.
Utilize knowledge of the consumer, category, and competition to drive continuous growth and improvement for the dog food business.
Be a key contributor to the management and growth objectives of the Wellness Pet business.

Requirements

A minimum of 1 year of post-MBA CPG Brand Management experience or 2+ years of CPG Brand Management experience for candidates without an MBA.
Proven analytical skills and a strategic mindset.
Proficient in Nielsen or IRI.
Strong creative eye and experience in packaging and marketing asset creation.
Experience and proven ability to lead, influence, and collaborate with cross-functional teams.
Track-record of demonstrating grace and a positive (yet pragmatic) attitude towards challenges and opportunities.

Nice to Have

Experience in the pet food or pet care industry.

Qualifications

Post-MBA or equivalent experience in CPG Brand Management.
Experience with data sources like Nielsen or IRI.
Experience in packaging and marketing asset creation.

Benefits & Perks

Best-in-class benefits package.
A warm and welcoming environment.
Opportunities for professional growth and learning.

Working at Wellpet

We care about the wellbeing of our people, their families, and their pets. We foster an inclusive work environment and are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.

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