Associate Brand Manager

R.C Bigelow

Fairfield, CT

Full Time

Mid Level

about 1 month ago

Job Description

About the Role

Bigelow Tea is the number one specialty tea company in the United States, a family-owned and operated business, and a Certified B Corporation. The company is committed to good citizenship, ethical business practices, accountability, transparency, environmental sustainability, and supporting communities. With a long-term outlook, Bigelow Tea strives to create an inspiring environment for its employees and values making positive contributions every day. The Associate Brand Manager role involves executing key brand management initiatives, supporting new product innovation, and driving brand growth in alignment with the company's values.

Key Responsibilities

Supports Director to execute innovation projects from ideation through commercialization, managing full product lifecycle development, in-market activities, and post-launch analysis.
Assists with the development of product positioning, consumer opportunity identification, creation of impactful sell stories, and execution of 360 marketing campaigns.
Develops a holistic view of macro trends, category, and competitive landscape insights to identify key opportunities for brand growth.
Creates, updates, and analyzes ongoing monthly brand health analysis, KPIs, and other ad hoc reports.
Identifies key business drivers and opportunities to drive brand growth on an ongoing basis.
Leads large cross-functional teams, manages timelines and milestones, and drives collaboration among teams.
Serves as a brand leader within the organization, fostering a collaborative environment.
Supports marketing initiatives to help drive brand growth and manages channel portfolio strategies, including familiarity with the club channel (Costco, Sam's).
Creates a strong, team-oriented environment and leads initiatives that promote company values.

Requirements

Bachelor's degree in Business or Marketing, with a B.A. preferred.
At least 3 years of experience in brand management, preferably in consumer packaged goods or food & beverage industry.
Experience in managing product innovation projects from ideation to post-launch analysis.
Proficiency in analyzing market, competitive, trend, and sales data using NIQ (Nielsen), Circana (IRI), or Numerator panel data.
Strong project management skills with the ability to manage multiple priorities and pivot as needed.
Demonstrated leadership and interpersonal skills, with strategic planning and tactical execution experience.
Excellent presentation skills and confidence in working with others and presenting to leadership.
Understanding of P&Ls and financial impact analysis.
Familiarity with channel strategies, especially in the club channel including Costco and Sam's.

Nice to Have

Experience with consumer packaged goods or food & beverage industry.
Knowledge of channel portfolio management and product optimization strategies.

Qualifications

Bachelor's degree in Business or Marketing.
3 years experience in brand management.

Benefits & Perks

Not explicitly specified in the description.

Working at R.C Bigelow

Bigelow Tea values good citizenship, ethical business practices, accountability, transparency, environmental sustainability, and community support. The company fosters a long-term outlook and strives to create an environment that inspires employees to make positive contributions daily. It emphasizes collaboration, team orientation, and alignment with its core values.

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