Associate Brand Manager

Dole Packaged Foods

Westlake Village, CA

Full Time

Mid Level

90k-110k

about 1 month ago

Job Description

About the Role

Dole Packaged Foods is a purpose led organization that is a champion of accessible fruit nutrition and builds a brighter future for people through the goodness of fruit. Our culture is driven by core Values, emphasizing respect, inclusivity, excellence, integrity, collaboration, and innovation. The Associate Brand Manager will be an integral member of the team, contributing to category strategy, business planning, new product development, and integrated marketing efforts across all media and consumer touch points. The role offers a hybrid work environment based in Westlake Village, CA, combining remote work with in-office presence three times per week.

Key Responsibilities

Collaborate with your category leader to shape short- and long-term category strategies; coordinate the execution of corresponding plans and tactics.
Analyze consumer trends, category dynamics, and competitive activity to uncover business insights; leverage internal and syndicated sales data to identify actionable insights and provide regular updates to manager.
Support innovation initiatives from concept to commercialization, including the development of positioning, packaging, and pricing recommendations.
Partner with the Consumer Insights team to develop and execute learning plans.
Collaborate cross-functionally (Sales, Supply Chain, Finance, Product Development) to deliver projects on-time and on-budget.
Contribute to business cases through forecasting, pricing, and P&L modeling; manage brand budgets to ensure effective resource allocation.
Support the development and execution of integrated marketing plans in partnership with the Communications team and external agencies.
Draft creative briefs, guide execution, and evaluate performance across media, digital, and shopper channels.
Track brand and product performance, identify optimization opportunities based on data and insights, and provide regular updates to senior leadership.

Requirements

Minimum of 2 years' consumer goods experience, ideally in a consumer-centric, innovation-driven organization.
Proven ability to manage cross-functional projects and timelines.
Strong analytical and strategic thinking skills; syndicated data experience a plus (Circana/Nielsen).
Excellent communication and presentation abilities.
Passion for consumer-led innovation and the food/beverage space.
Proficient with MS Office Suite, especially Excel and PowerPoint.
Ability to sit and use the computer for extended periods, answer phones, and use office equipment.
Ability to lift 15 pounds and reach overhead.
Occasional travel required.

Nice to Have

MBA or equivalent experience.

Qualifications

Bachelor's degree required.

Benefits & Perks

Salary range of $90,000 to $110,000, commensurate with experience and qualifications.
Flexible hybrid work environment.

Working at Dole Packaged Foods

Our culture is uniquely driven by core Values that emphasize respect, inclusivity, excellence, integrity, collaboration, and innovation. We foster a respectful, inclusive environment that values colleagues, customers, and global communities. We strive for excellence, empower each other, and cultivate positivity, generosity, and teamwork to achieve collective success. Our innovative spirit leads to meaningful outcomes and business success.

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