Associate Brand Manager-Innovation

About the Role

Key Responsibilities

• Support development of Tom's innovation pipeline, primarily on Oral Care, from concept to execution.
• Understand the market by tracking competitive and analogous category innovation trends, natural technologies, ingredients, and packaging/formats.
• Evaluate business opportunity, relevance, fit, and feasibility for Tom's products.
• Develop a deep understanding of consumers through social listening, AI, research methods, and analytical tools.
• Develop and test concepts that resonate with consumers and collaborate with cross-functional partners including R&D, legal, regulatory, design, packaging, and supply chain to assess feasibility and bring concepts to market.
• Partner with R&D and Tom's Stewardship council to ensure adherence to guidelines.
• Manage timelines and deliverables with the supply chain team.
• Lead project management activities including claims development, packaging design, technology development briefs, and liaising with regulatory counterparts.
• Develop selling materials to support product listing and technical demonstrations.
• Set pricing strategy and develop financial assessments of new products in partnership with supply chain, category management, and finance teams.
• Support core product optimization involving new formulations or packaging.

Requirements

• Bachelor's Degree required; MBA preferred.
• 4+ years of professional marketing experience in consumer packaged goods (CPG or FMCG) with a focus on innovation.
• Strong project management skills and ability to coordinate with diverse stakeholders.
• Strong data analysis and interpretation skills.
• Academic training or professional experience in business or marketing.

Nice to Have

• Strong written, verbal, and applied storytelling communication skills.
• Ability to embrace change and be flexible.
• Highly collaborative and comfortable working with cross-functional teams and various management levels.

Qualifications

• Bachelor's Degree (required).
• MBA (preferred).
• 4+ years of professional marketing experience in CPG or FMCG sectors.

Benefits & Perks

• Salary range of $117,000 to $133,000 USD, determined by experience, qualifications, and location.
• Discretionary bonuses, profit-sharing, and long-term incentives for eligible roles.
• Comprehensive benefits including medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and 401(k) with company matching.
• Minimum of 15 vacation/PTO days and 13 paid holidays, prorated based on hire date.
• Paid sick leave adjusted based on role and location.