Associate Brand Manager-Innovation

About the Role

Key Responsibilities

• Support development of Tom's innovation pipeline, primarily on Oral Care, from concept to execution.
• Understand the market by tracking competitive and analogous category innovation trends, natural technologies, ingredients, and packaging/formats, and evaluate business opportunities for relevance and feasibility.
• Develop a deep understanding of consumers' evolving needs, perceptions, and experiences of oral care products through social listening, research methods, and analytical tools.
• Develop and test concepts that resonate with consumers, collaborating with R D, legal, regulatory, design, packaging, and supply chain teams to assess feasibility and bring concepts to market.
• Lead project management activities including claims development, packaging design, technology development briefs, and liaising with regulatory counterparts.
• Create selling materials to support brand and sales teams in gaining product listings, including technical demonstrations.
• Partner with supply chain, category management, and finance teams to set pricing strategies and develop financial assessments of new products.
• Support core product optimization involving new formulations or packaging as needed.

Requirements

• Bachelor's Degree required; MBA preferred.
• 4+ years of professional marketing experience in consumer packaged goods (CPG or FMCG) with a focus on innovation.
• Strong project management skills and ability to coordinate with diverse stakeholders.
• Strong data analysis and interpretation skills.

Nice to Have

• Strong written, verbal, and applied storytelling communication skills.
• Ability to embrace change and be flexible.
• Highly collaborative and comfortable working with cross-functional teams and various management levels.

Qualifications

• Bachelor's Degree; MBA preferred.
• 4+ years of professional marketing experience in consumer packaged goods (CPG or FMCG).

Benefits & Perks

• Salary Range $117,000.00 - $133,000.00 USD, determined based on experience, qualifications, and location.
• Discretionary bonuses, profit-sharing, and long-term incentives for eligible roles.
• Comprehensive benefits including medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in the 401(k) plan with company matching.
• Minimum of 15 vacation/PTO days, 13 paid holidays, and paid sick leave in accordance with local laws.