Associate Brand Manager-innovation

About the Role

Key Responsibilities

• Support development of Tom's innovation pipeline, primarily on Oral Care, from concept to execution.
• Understand the market by tracking competitive and analogous category innovation trends, natural technologies, ingredients, and packaging/formats.
• Develop a deep understanding of consumers and their evolving needs through social listening, AI, research methods, and partnership with Consumer Insights.
• Develop and test concepts that resonate with consumers, collaborating with R D, legal, regulatory, design, packaging, and supply chain teams to assess feasibility and bring concepts to market.
• Partner with R D and Tom's Stewardship council to ensure adherence to guidelines.
• Manage project timelines and deliverables with cross-functional teams, including claims development, packaging design, and supply chain coordination.
• Lead claims development, packaging design, and technology development briefs to bring products from concept to shelf.
• Develop selling materials and technical demonstrations to support product listing and sales efforts.
• Set pricing strategy and develop financial assessments of new products in partnership with supply chain, category management, and finance teams.
• Support core product optimization involving new formulation or packaging as needed.

Requirements

• Bachelor's Degree required; MBA preferred.
• 4+ years of professional marketing experience in consumer packaged goods (CPG or FMCG) with a focus on innovation.
• Strong project management skills and ability to coordinate with diverse stakeholders.
• Strong data analysis and interpretation skills.

Nice to Have

• Strong written, verbal, and applied storytelling communication skills.
• Ability to embrace change and be flexible.
• Highly collaborative and comfortable working with cross-functional teams and various management levels.

Qualifications

• Academic training or professional experience in business or marketing.

Benefits & Perks

• Salary range of $117,000 to $133,000 USD, determined based on experience, qualifications, and location.
• Discretionary bonuses, profit-sharing, and long-term incentives for eligible roles.
• Comprehensive benefits including medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in the 401(k) plan with company matching.
• Minimum of 15 vacation/PTO days (or 120 hours for hourly employees), 13 paid holidays, and paid sick leave in accordance with local laws.