Associate Brand Manager, Mens Shave

Edgewell Personal Care

Shelton, CT

Full Time

Mid Level

96k-144k

about 1 month ago

Job Description

About the Role

Edgewell is a vibrant global community of 6,800 visionaries, doers, and makers. Our family of over 25 personal care brands serves people in more than 50 countries. We are dedicated to infusing joyfulness into every aspect of our work, guided by our fundamental value of People First to foster a diverse, inclusive, and respectful environment where every team member can flourish and celebrate our shared achievements. The US Men's Shave Brand Marketing team is seeking a strategic and dynamic Associate Brand Manager to play a critical role in driving brand development, strategic initiatives, and growth for the Schick brand during a pivotal time in its journey.

Key Responsibilities

Support the development and execution of the 4P strategy (product, price, promotion, place).
Assist in developing detailed marketing plans that deliver against brand financial objectives and P&L, including driving revenue growth, profit, and market share.
Support demand planning and forecasting by leveraging business performance insights.
Partner with Sales to develop compelling customer strategies that drive category growth.
Oversee brand budget tracking, collaborating with finance and other stakeholders.
Develop and execute brand activation plans in partnership with agencies and communications teams, from creative brief to execution.
Function as brand guardian ensuring all consumer communications and touchpoints align with brand positioning and strategy.
Assist in developing, executing, and managing promotional initiatives to drive sustainable growth in partnership with cross-functional teams.
Monitor and analyze business performance within the category to enable timely recommendations and decision making.
Work closely with Consumer Insights and Analytics to identify trends, opportunities, and threats, and assess the competitive landscape.
Drive marketing effectiveness in partnership with agencies and marketing teams to ensure activations meet objectives and learnings are applied.
Become familiar with drivers of business/brand performance and serve as the go-to person for related questions.

Requirements

Bachelor's degree in Marketing, Business Administration or related field.
3+ years in strategic brand marketing, preferably at a CPG company.
Ability to be in office 2 days a week in Shelton, CT (preferred) or NYC locations.
Strong analytical skills with the ability to assess complex data and generate insights.
Experience leveraging POS data (IRI/Nielsen) is a plus.
Excellent communication and influencing skills.
Ability to navigate cross-functional complexity and operate in a matrix organization.

Nice to Have

MBA
Health and Beauty (HBA) or Personal Care industry experience.

Qualifications

Formal educational background includes a Bachelor's degree; an MBA is a plus.

Benefits & Perks

Competitive salary range of $96,000-144,000, with potential participation in incentive programs based on performance.

Working at Edgewell Personal Care

Edgewell fosters a collaborative and diverse global team where good ideas can thrive. The company is committed to creating an environment open to difference, listening deeply, and speaking directly. They aim to bring joy not only through their products but also through their colleagues across the globe.

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