Associate Brand Manager, Nutrition

About the Role

Key Responsibilities

• Support the Manager in the development and execution of the annual marketing plan for a given brand, ensuring successful and efficient implementation.
• Support the development of tactics and execution of brand activations, including consumer promotion, social media, digital ecosystem management, and shopper programs.
• Lead the analysis and measurement of performance, including market trends, category, brand, and execution metrics, to identify drivers and drainers for growth.
• Assess marketing effectiveness and consumption growth by leading analysis and defining action plans.
• Lead financial assessment, identify challenges, and develop plans to optimize profitability.
• Partner closely with sales and trade marketing to ensure excellence in execution, develop pricing and distribution strategies, and manage trade promotions.
• Support the development and lead cross-functional teams in executing strategies for creative messaging, communications, packaging, promotions, and operations.
• Manage budgets to ensure efficient spending, drive forecast accuracy, and conduct financial analysis.
• Initiate and manage market research projects to gather consumer and customer insights for long-term brand growth.

Requirements

• Bachelor's degree required in a commercial subject; MBA is a plus.
• 2-3 years of marketing experience or MBA, with demonstrated outstanding marketing skills within a CPG or OTC environment.
• Prior experience in related fields such as Sales, Marketing, Finance, or Advertising is a plus.
• Financially and commercially astute with strong P&L skills.
• Experience in marketing models beyond traditional TVC advertising, such as digital marketing, is preferred.
• Excellent analytical skills and familiarity with Nielsen, concept validation tools, trade marketing, and business insights.
• Strong verbal, written, and presentation skills.
• Self-motivated, highly flexible, and proactive in taking initiative.
• Ability to influence and work effectively within a matrixed organization and in a global environment.
• Resilience and ability to handle ambiguity.

Nice to Have

• Experience with Ecommerce, Digital Marketing Expertise, E-commerce Platforms.
• Knowledge of Social Media, Ecommerce data, and Customer Relationship Management (CRM).
• Experience in FMCG/Consumer Health.

Qualifications

• Bachelor's degree in a relevant field.
• 2-3 years of marketing experience or MBA.

Benefits & Perks

• Competitive salary range of USD $105,000 to $157,000 plus annual discretionary bonus.
• Comprehensive benefits including medical, dental, vision, prescription, life and disability insurance.
• Paid time off for vacation, sick leave, and holidays.
• 401(K) plan, parental leave, adoption and fertility support, tuition reimbursement, product discounts.
• Global Employee Resource Groups and wellbeing programs.
• Additional benefits in line with local market.