Associate Business Data Analyst

About the Role

Key Responsibilities

• Analyze and monitor affiliate marketing performance metrics, including lead quality, conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS).
• Develop dashboards and reports to track key performance indicators (KPIs) and provide data-driven insights to optimize marketing efforts.
• Identify trends, anomalies, and opportunities in lead generation data to improve targeting, pricing models, and affiliate partnerships.
• Collaborate with marketing, sales, and operations teams to ensure seamless data integration and reporting.
• Work with data engineers to improve data collection, storage, and reporting automation.
• Ensure data integrity.

Requirements

• Bachelor's degree in Data Analytics, Marketing, Statistics, Business, or a related field.
• 1+ years of experience in data analytics, preferably within affiliate marketing, digital advertising, or lead generation.
• Proficiency in SQL, Excel, Google Analytics, Tableau, Looker, or Power BI.
• Experience with marketing attribution models, funnel analysis, and customer segmentation.
• Ability to translate complex data into clear, actionable insights.
• Strong problem-solving skills and attention to detail.

Qualifications

• Educational background in relevant fields (Data Analytics, Marketing, Statistics, Business).
• Experience with data analysis tools and platforms.

Benefits & Perks

• Health insurance options such as medical, dental, and vision coverage.
• Flexible spending accounts (FSA) for medical and dependent care.
• Short-term and long-term disability insurance.
• Life and AD&D insurance.
• 401(k) retirement savings plan with a company match.
• Paid time off (PTO) and paid holidays.
• Commuter benefits.
• Access to Employee Assistance Program (EAP) and well-being coaching services.
• Voluntary benefits such as home, auto, and pet insurance, and discounted legal and financial services.