Associate Director, Analytics

About the Role

Key Responsibilities

• Leading their team of Analysts in ensuring timely and accurate delivery of analysis across assigned client accounts
• Leading their team in the development and execution of campaign measurement and data strategies
• Developing Analytics talent on their team
• Promoting and developing a culture of best-in-class customer service for clients, partners, and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency
• Developing and executing frameworks to guide complex projects
• Developing and executing cross-channel media measurement and testing plans
• Consulting with colleagues and clients on measurement strategies and techniques
• Ensuring appropriate analytics integration into all agency production processes
• Leading client communications to convey results, efficiencies, opportunities, and optimizations that have driven business results
• Assessing client media programs independently and with the team
• Interpreting media/marketing data and analyzing the effect on KPIs and ROI
• Delivering analyses such as insights and actions via dashboards, deep dive analyses, infographics, etc.
• Developing recommendations for changes to investment and marketing strategy to optimize marketing spend

Requirements

• 5+ years of experience in media, marketing or related field (Ad agency experience a plus)
• 4+ years in an Analytics role
• 1+ years of experience in a managerial role
• Experience with Performance Marketing, including Paid Search, Paid Social, and Programmatic
• Strong working knowledge of Marketing and Digital Marketing
• Experience with online advertising media channels such as Search, Display, Social, Contextual, Email, CTV, and OTT
• Extensive experience with Web Analytics Platforms (Google Analytics, Adobe Analytics, etc.)
• Strong working knowledge of ad trafficking/ad serving platforms including Doubleclick, Facebook, Google, etc.
• Strong working knowledge of Tableau
• Working knowledge in Google Tag Manager and/or Adobe Tag Manager
• Knowledge and experience with SQL, R, or Python and database administration a plus
• Bachelor’s degree in Marketing, Analytics, or related field; Master’s degree in Marketing/Business Analytics is a plus

Nice to Have

• Experience with database administration
• Experience with R or Python programming

Qualifications

• Bachelor’s degree in Marketing, Analytics, or related field
• Master’s degree in Marketing/Business Analytics is a plus

Benefits & Perks

• Relocation assistance
• Unlimited paid time off
• Dental insurance
• 401(k)
• Parental leave
• Vision insurance
• Medical (PPO or High Deductible options) for employee and dependents
• Employer-paid Dental & Vision
• Family-oriented environment
• Dog-friendly offices
• Generous parental leave for primary and non-primary caregivers
• Modern office in Downtown Knoxville
• Opportunities for rapid career development