Associate Director, Commerce (CPG)

Publicis Groupe

New York, NY

Full Time

Director

105k-165k

7 days ago

Job Description

About the Role

Spark Foundry is a global media agency that aims to bring Higher Engagement, Affinity, and Transactions (HEAT) to brands by combining media fundamentals with innovation. The company balances a startup spirit with the strength of Publicis Media, serving a diverse client roster with insights, service, and buying power. Spark Foundry fosters a culture of diversity, professional development, and industry-leading talent, emphasizing a whole-person approach to careers and personal growth.

Key Responsibilities

Help develop and implement Commerce campaigns across multiple Commerce touchpoints
Leverage Commerce best-practices across all tactics
Ensure campaign billings are up to date and all finance queries are followed up in a timely manner
Analyze campaign performance against client KPIs and report on trends and insights to key stakeholders
Continuously grow and develop skills by participating in ongoing training, workshops, etc.
Provide support for any new business pitches as required
Manage direct report(s), including day-to-day workflow and career development

Requirements

5+ years of Paid Search experience with strong focus on Commerce
In-depth activation and optimization experience with Amazon (AMS) and Criteo platforms
Experience in both organic and paid media
Experience with implementing campaigns focused on driving online sales, optimizing to a ROAS
Experience in applying search marketing to brand-building and direct response initiatives
Strong command of Commerce platforms and tools such as AMS interface
Knowledge of syndicated research tools
Familiarity with third-party ad serving technologies
Technically strong quantitative skills, including analytical abilities and math proficiency
Demonstrated critical thinking and problem solving abilities
Solid verbal and written communication skills
Polished presentation skills
Ability to work successfully with teams on multiple projects under tight deadlines
Desire to work in a constantly evolving industry with new challenges
Ability to sell ideas clearly and deliver value
Self-driven to meet and exceed revenue and goals for clients

Nice to Have

Experience with Amazon AAP/Display

Qualifications

Not explicitly separated from requirements; qualifications are implied within the experience and skills listed in requirements

Benefits & Perks

Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off

Working at Publicis Groupe

Our Publicis Groupe motto “Viva La Différence” emphasizes that we are better together and that our differences make us stronger. We focus on fostering belonging, creating equitable and inclusive experiences for all talent, and celebrating all identities across intersectionality. We are committed to supporting our talent's evolving needs and enabling growth and success through inclusive benefit programs and policies.

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