Senior Manager, Digital Media - Partner Marketing

About the Role

Key Responsibilities

• Build relationships and collaborate with a growing network of solutions and technology partners and agencies on strategic co-marketing initiatives that drive MP applications, product adoption, leads, opportunities, seller launches and GMV growth.
• Enable our channel partners to attract new sellers and brands to Walmart Marketplace and drive incremental revenue from current partners.
• Spearhead the strategy, planning and execution of strategic partner GTM Playbook, content creation and distribution such as social posts, newsletters, in-app banners, emails, webinars, speaking session scripts and joint activations at industry events.
• Craft messages and content for partner audiences via display ad campaigns, paid marketing, email marketing, video testimonials and case studies, and promotional/incentive offers to Sellers.
• Manage and allocate partner marketing budget/market development funds (MDF) across partners and tactics to ensure maximum ROI.
• Create monthly, yearly co-marketing campaign calendars and work-back-schedules to ensure timely campaign activations.
• Establish clear GTM strategies, playbooks, SOPs, and checklists to define ways of working with solution providers and agencies.
• Collaborate with Communications, legal, branding, creative, product marketing, product, and analytics teams to establish workflows, approval timelines, and reporting cadences.
• Define and measure outcomes, KPIs, and forecasts, delivering against channel goals and partner objectives.
• Communicate performance metrics and insights to leadership and stakeholders through weekly, monthly, and quarterly reviews.
• Work closely with the Channel Partner team to participate in and drive joint business planning (JBPs) meetings.
• Partner with Events, Brand marketing, and creative teams on marketing collateral and channel partner activations.
• Coach the team to follow best practices, operational processes, and lead by example.

Requirements

• 8+ years of relevant channel partner marketing experience.
• Track record of developing and managing partner marketing strategies and teams in a B2B/SaaS setting preferably.
• Experience using Salesforce, HubSpot or other Martech/CRM solutions.
• Strong understanding of marketing principles, operations, Google Analytics, UTM tracking, KPI reporting, and measurement.
• Confident communicator with strong analytical and writing skills, with experience presenting to leadership.
• Experience working with cross-functional teams and driving teams to action.
• Strong project management and organizational skills.
• Bachelor's degree in Marketing, Business, or related field and 3 years' experience in marketing or related field OR 5 years' experience in marketing or related field.

Nice to Have

• Experience in digital marketing such as affiliate marketing, display advertising.
• Leading a cross-functional team.
• Experience in retail or ecommerce is an added plus.

Qualifications

• Bachelor's degree in Marketing, Business, or related field (preferred).
• Minimum 3 years' experience in marketing or related field if holding a bachelor's degree.
• Minimum 5 years' experience in marketing or related field if no degree.

Benefits & Perks

• Competitive pay with performance-based bonus awards.
• Health benefits including medical, vision, and dental coverage.
• Financial benefits such as 401(k), stock purchase, and company-paid life insurance.
• Paid time off including PTO, sick leave, parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits including short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement.
• Live Better U education benefit program covering tuition, books, and fees.