Market Development Manager - Agriculture, Government, Automotive & Lubricants

About the Role

Key Responsibilities

• Develop Go-to-Market Strategy: Create and execute growth strategies for assigned lubricant market segments, including overall plan, value proposition, metrics, and goals.
• Market Planning: Build a pipeline of target customers leveraging market intelligence and existing customer base to identify new opportunities.
• Portfolio Development: Determine products and services required to serve the segment and assess the company's ability to execute; leverage partnerships (e.g., Castrol) to round out portfolio needs.
• Marketing & Sales Enablement: Develop marketing materials, presentations, and sales tools tailored to specific market segments.
• Customer Engagement: Establish key customer contacts, set up sales meetings, and drive the sales process independently or in partnership with local Business Operations Specialists (BOS).
• Performance Tracking: Monitor, track, and report monthly progress at Direct Lube Management Business Reviews (MBR), including revenue, margin, and growth metrics.
• Cross-functional Leadership: Collaborate with sales, marketing, supply chain, and technical teams to align on segment objectives and ensure execution of strategies.
• Industry Expertise: Analyze market trends, customer insights, and competitive activity to identify opportunities and potential risks.

Requirements

• Bachelor's degree in Business, Marketing, Engineering, or related field required.
• 5-7 years of experience in market development, sales, or marketing—preferably in lubricants, chemicals, or industrial B2B markets.
• Strong understanding of lubricant applications (heavy-duty, automotive, industrial) and market dynamics.
• Proven ability to develop strategies and drive growth in competitive markets.
• Excellent communication and presentation skills with the ability to influence at all levels.
• Proficiency in MS Office (Excel, PowerPoint, Word); CRM experience preferred.

Nice to Have

• CRM experience

Qualifications

• Bachelor's degree in Business, Marketing, Engineering, or related field
• 5-7 years of relevant experience in market development, sales, or marketing

Benefits & Perks

• Competitive compensation and performance-based incentives
• Comprehensive health benefits coverage after 30 days of full-time employment
• Group 401K/RRSP with company matching component
• Opportunities for growth and career development
• Generous paid time off, company-paid training, and tuition reimbursement
• Positive and safe work environment