Go-to-Market Vice President

About the Role

Key Responsibilities

• Define the Value Proposition and own the articulation of the FanDuel Sportsbook customer promise, positioning, differentiation, and benefits.
• Establish a unified GTM narrative and strategic marketing priorities across the sports calendar, ensuring coherence across campaigns, categories, and lifecycle.
• Lead integrated and flawless go-to-market execution to drive performance, including overseeing annual and seasonal GTM planning for key sports, promotions, and product launches.
• Provide strategic oversight to sport category 'captains' in building sport-specific plans aligned with overarching brand narrative and objectives.
• Shape campaigns that resonate by developing high-impact storytelling from major activations to timely sport moments, partnering with creative teams and maximizing channels.
• Use research, testing, and performance data to inform content, channels, and messaging strategies.
• Define and track success metrics across sports, focusing on areas of competitive weakness, and measure campaign effectiveness and brand consistency.
• Build and inspire a high-performing marketing team, fostering a culture of creativity, accountability, and cross-functional excellence.

Requirements

• 10+ years of experience in brand marketing leadership roles at top-tier consumer brands.
• Experience leading teams responsible for go-to-market execution, product marketing, and integrated campaigns in a digital app or platform environment.
• Ability to build and scale narratives that stand out across various media, including national TV and digital notifications.
• Strong influence and collaboration skills within matrixed organizations, working across product, creative, commercial, and executive stakeholders.
• Energized by sports and sports culture, with an instinct for what resonates with fans and bettors.

Nice to Have

• Experience in sports marketing or with sports-related products.
• Deep understanding of sports industry dynamics and fan engagement strategies.

Qualifications

• Relevant professional experience in brand marketing and leadership roles.
• Proven ability to develop and execute strategic marketing campaigns in digital environments.

Benefits & Perks

• Health plans including options as low as $0 per paycheck, with programs for fertility, family planning, mental health, and fitness.
• Generous paid time off (PTO & sick leave), annual bonus, long-term incentives based on performance.
• 401(k) with up to a 5% match, commuter benefits, pet insurance, and more.
• Paid personal time off, 14 paid holidays, and paid sick time in accordance with laws.