Associate Director, Experience Strategy (Health)

About the Role

Key Responsibilities

• Develop a deep understanding of our clients' customers' wants, needs, and behaviors across the full customer journey.
• Lead the development and orchestration of engagement and omnichannel strategy, connecting strategic goals to engagement priorities and channel-specific strategies (e.g., social, CRM, website, paid media, apps, rep-delivered, and more).
• Translate insights into actionable strategies and tactics.
• Collaborate effectively with other strategists, Client Engagement, Medical, and Creative disciplines on business, brand, and communications strategies.
• Develop and maintain strong client relationships as a key strategic and business partner.
• Manage smaller client engagements and support the senior team in the management of larger clients.
• Mentor junior strategists, providing guidance and feedback for professional growth.
• Provide key support and partnership in leading key strategy deliverables, guiding the strategic direction in relation to our clients' brand development and marketing approach.
• Continuously seek to improve client work, actively analyzing client challenges and opportunities.
• Challenge the team to uncover innovative tools and ideas and pursue growth opportunities.
• Partner with Directors in workshop planning and proposals, development of measurement strategy and analytics approaches, execution of CX planning and tactical exercises, and content generation and presentation strategies.
• Participate in new business pitches, including market research.

Requirements

• 3-7 years of experience in market research and strategic planning, with a demonstrated focus on the healthcare industry.
• Proven experience in developing and executing successful engagement and omnichannel strategies.
• Strong analytical skills, including the ability to analyze data, identify insights, and translate them into actionable recommendations.
• Experience in managing and mentoring junior team members, providing guidance and support for professional development.
• Excellent communication and presentation skills, with the ability to effectively communicate complex ideas to diverse audiences.
• A deep understanding of the healthcare industry, including HCP and DTC marketing dynamics.
• A collaborative and team-oriented approach, with the ability to work effectively with cross-functional teams.
• A proactive and results-oriented mindset, with a passion for driving client success.

Nice to Have

• Experience working within or with healthcare agencies or clients.
• Knowledge of digital marketing tools and analytics platforms.
• Familiarity with customer experience (CX) practices and strategies.

Qualifications

• Educational background or certifications are not explicitly specified, but relevant experience in healthcare strategic planning is required.

Benefits & Perks

• Full spectrum of group health coverage options (medical, dental, vision).
• Generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution).
• Variety of paid time off offerings supporting work-life balance and wellness.
• Culture of real-time feedback, growth-oriented mindset, and training opportunities through VML and WPP.