Associate Director, Marketing Analytics - Immunology

About the Role

Key Responsibilities

• Advance analytic capabilities within the Immunology Therapeutic Area by developing new data and technical capabilities, collaborating with internal teams and external suppliers.
• Partner with APEX Market Access Insights and Patient Services to provide insights on EIMP initiatives and standards of care for IMM patients.
• Enhance Immunology reporting and tracking capabilities, automating processes to reduce manual work.
• Contribute to the financial planning process, providing input for monthly estimates, annual plans, and long-range planning.
• Collaborate with AbbVie's Digital Lab and APEX Center to build out Immunology Omnichannel platforms and capabilities, including data and analytics infrastructure.
• Build strong relationships with cross-functional teams such as APEX Insights and Analytics, Market Access, Digital Lab, Finance, Patient Services, and Sales Operations.
• Provide product performance reports to facilitate understanding of brand performance relative to targets.
• Develop promotional investment strategies and guide investment decisions to optimize performance and inform financial forecasts.
• Establish near-term KPIs and long-term ROI metrics to inform marketing and business strategies.
• Analyze sub-national drivers of cross-brand performance to provide granular insights across channels and customers.
• Leverage sophisticated analytic models addressing critical issues while meeting technical and business criteria.
• Work effectively with cross-functional partners to deliver integrated analytics reflecting diverse contributions.

Requirements

• Bachelor's Degree in Computer Science, Engineering, Statistics, Economics, Decision Sciences, Operations Research, or Applied Mathematics.
• 8-10 years of experience in quantitative analysis of sales and marketing data and developing business strategies.
• Working knowledge of multivariate statistics, analytical software, and pharmaceutical data sources such as IQVIA, SHA, MMIT, SSR, CMS, Truven.
• Deep expertise in current analytical methods and tools, including machine learning.
• Proficiency with modeling and querying tools such as R, Python, SQL, Dataiku.
• Strong understanding of marketing, sales, and logistics planning processes.
• Advanced quantitative expertise and systems understanding.
• Strong visualization and storytelling skills to synthesize complex data into impactful messages.
• Ability to manage multiple analytic projects and priorities.
• Experience analyzing syndicated pharma data (IQVIA, Symphony, etc).
• Proven ability to develop and deploy analytics solutions that address business needs.
• Effective communication and influence skills within a matrix organization.
• Strong leadership skills and ability to work closely with senior management.

Nice to Have

• Advanced Degree (Business, Statistics, Economics, Psychology, Sociology, or Engineering) with emphasis in marketing/sales/quantitative analysis.

Qualifications

• Bachelor's Degree in relevant fields (Computer Science, Engineering, etc.).

Benefits & Perks

• Comprehensive benefits package including paid time off (vacation, holidays, sick).
• Medical, dental, and vision insurance.
• 401(k) retirement plan.
• Participation in short-term and long-term incentive programs.