Associate Director Personal Promotion CVRM (LOKELMA)

AstraZeneca

Wilmington, DE

Full Time

Director

about 1 month ago

Job Description

About the Role

At AstraZeneca, we prioritize patients and aim to address their unmet needs globally. Here, you'll be part of a dynamic team that embraces entrepreneurial spirit, collaboration, and scientific curiosity to turn the impossible into reality. Join us in the BioPharmaceuticals Business Unit (BBU), where we develop impactful therapeutic strategies to enhance patient lives. As an Associate Director - LOKELMA in Wilmington, DE, you'll demonstrate our scientific capabilities to make a difference in patients' lives. You'll collaborate with Brand Leadership and global teams to shape and implement brand strategies, focusing on launch promotional planning, positioning, disease education, and marketing campaigns.

Key Responsibilities

Support CV Specialty sales team with brand strategy execution
Collaborate with Global Commercial Operations for patient messaging across various channels
Manage ad agency performance to align with brand goals
Define and develop promotional plans consistent with brand strategy
Partner with Business Insights and Market Research Team for success metrics and performance analysis
Shape tactical plans and budgets during annual operational planning
Develop patient-centric programs with corporate affairs and advocacy partners
Oversee promotional budget for brand marketing activities
Manage regulatory and legal review processes for promotional assets
Foster a positive work culture through team activities

Requirements

Bachelor's Degree required; preferably in Business, Marketing or in the sciences
3+ years of marketing experience and 1+ year in pharmaceutical industry OR 3+ years of pharma or Healthcare experience
Demonstrated ability to lead without authority
Consumer marketing experience with paid, owned and earned media
Experience with audience segmentation, content strategy and CRM workflow development
Experience with digital, social and mobile marketing channels, technology and analytics
Ability to gauge the feasibility, impact and risks of proposed programs
Comfort operating in a highly regulated environment and industry
Strong communication and interpersonal skills

Nice to Have

Field sales, Respiratory or Biologics therapeutic-area experience
Experience launching new products or indications
MBA

Qualifications

Bachelor's Degree in Business, Marketing or sciences

Benefits & Perks

Not explicitly specified in the description

Working at AstraZeneca

AstraZeneca offers an environment where innovation thrives, with an expanding pipeline in BioPharmaceuticals and Oncology. The company values diversity, inclusion, lifelong learning, and growth. It fosters a culture that challenges perceptions, encourages collaboration, and emphasizes making a difference in medicine, patients, and society. The organization is centered around people, promoting a work environment that inspires and unites employees every day.

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